UK Video Games Council pushes for additional authorities assist

The UK Video Games Council has pushed for additional authorities assist of the business, arguing that the nation has a wealth of expertise however not much less assist than different components of the world.

Speaking at Pocket Gamer Connects 2026 – as reported by Knowledge – Ustwo’s Maria Sayans mentioned that one of many organisation’s priorities could be elevated assist for mid-sized corporations. She additionally advocated for extra incentives like “loans and tax relief, at a scale that actually makes sense”.

“One of the [priorities] is the lack of support to the medium-sized companies that go under the radar and yet have functioned in this country for so many years,” Sayans mentioned.

She continued: “Not all of us are in this industry to grow and scale into massive companies.”

Meanwhile, Miniclip CEO Saad Choudri argued that whereas the UK has a wealth of expertise, it lacks assist at a authorities stage present in different components of the world.

“The reality of the UK games industry today is we have all the talent but none of the support that other regions in the world have,” he defined.

“I think people don’t understand when we talk about Turkey[‘s boom], how much is actually done by the [Turkish] government. One great example is the Turkish government putting out help to support user acquisition funding, giving a cash rebate back to studios up to a million dollars. The UK government isn’t even close to setting up something like that. You can talk about Canada, you can talk about Vietnam… Vietnam didn’t just happen overnight, either. China is the same. These places don’t just emerge.”

He continued: “The remainder of the world, Portugal, Italy, the Netherlands, have been simply far forward of the place we’re. We have creativity. This is an island the place we are able to have the very best of music, movie, TV and expertise in a single place. But it is usually we’re doing this on our personal.

“If I had to start a 100-person studio today, I would not do it in the UK. And most people here would say the same.”

The UK Video Games Council was fashioned in June 2025 as a way of the federal government having a greater relationship with representatives from the business. The board has confronted criticism, together with that from the IWGB Game Workers union, which felt that the council ought to have higher illustration.

Meanwhile, there’s additionally been the formation of the UK Games Industry Shadow Council, whose intention is to handle “good and poor practices” within the sector.