US life-style journal Robb Report backs UK gin model Cygnet

US luxury-lifestyle journal Robb Report has taken a minority stake within the Welsh gin model Cygnet.

The monetary particulars of the transaction weren’t disclosed.

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A joint assertion described the transfer, which happened in December, as a “strategic investment”.

Cygnet Gin, based by Welsh singer Katherine Jenkins and her husband, the movie director Andrew Levitas, advised Just Drinks Robb Report’s funding was “very intentional”.

“At the core, there’s a remarkable overlap between Robb Report’s audience and the Cygnet consumer, individuals who value craftsmanship, provenance, design, and cultural relevance over mass luxury,” it stated.

“Cygnet is an extraordinary brand that blends innovation, artistry, and sustainability resulting in a timeless luxury spirit,” Luke Bahrenburg, CEO of Robb Report stated within the joint assertion.

“Robb Report and Cygnet’s shared vision and pursuit of excellence and innovation are truly unique. We are thrilled to introduce this exceptional gin to discerning consumers worldwide across our platforms.”

Cygnet plans to make use of the cash from the journal to fund its marketing strategy over the subsequent three years, which can see it put “special focus” on its enlargement within the US cities New York, Miami, Los Angeles and Vegas to start with.

The group entered the US in October by way of a distribution cope with Southern Glazer’s Wine & Spirits.

The preliminary focus of the settlement is on the model’s core merchandise, Cygnet 22 and Cygnet 77, which carry instructed retail costs of $66 and $150, respectively. 

Last month, the enterprise made its debut within the non-alcoholic class with the launch of Cygnet Infinity within the UK.

The non-alcoholic spirit various is made with purposeful elements akin to lion’s mane, Siberian ginseng, schisandra berry and rosehip.

Former Campari Group CEO Matteo Fantacchiotti who invested in Cygnet and have become the group’s chairman in 2024, stated the funding from Robb Report “represents a ground-breaking partnership”.

He stated the publication’s “unmatched reach and influence provide a powerful platform to enhance consumer engagement and establish Cygnet as a leader in luxury spirits”.

Fantacchiotti added: “Additionally, in today’s spirits landscape I believe this investment marks not only a major milestone for us at Cygnet but also a very positive event in the evolution of the luxury spirits industry as a whole.”