Prescott Frontier Days Earns Nationwide Recognition from Massey Ferguson for Neighborhood Influence

At Cowboy Lifestyle Network, we have a good time the individuals, locations, and traditions that maintain the western lifestyle alive. Prescott Frontier Days Rodeo is a kind of traditions, and it’s now being acknowledged on a nationwide degree for the influence it continues to make past the sector.

During the 2025 Professional Rodeo Cowboys Association Awards Banquet in Las Vegas, Prescott Frontier Days was named the recipient of the 2025 Sowing Good Deeds™ Award by Massey Ferguson. The honor acknowledges rodeo committees that exemplify service, management, and dedication to their communities. Along with the award, the Prescott Frontier Days Rodeo Committee acquired a Massey Ferguson® 4700 Series tractor supporting year-round operations on the historic Prescott Rodeo Grounds.

Massey Ferguson North America Marketing Manager Matt LeCroy introduced the award, praising Prescott Frontier Days for its potential to honor custom whereas actively giving again.

“Prescott Frontier Days represents the best of the western way of life,” mentioned LeCroy. “Their dedication to preserving heritage while serving their community is exactly what the Sowing Good Deeds program was created to recognize.”

Founded in 1888, Prescott Frontier Days proudly holds the title of the World’s Oldest Rodeo®, but its influence reaches far past rodeo week. Throughout 2024, the committee partnered with and supported greater than 30 native organizations, offering help to youth applications, veterans, faculties, and meals banks throughout the Prescott space.

At Cowboy Lifestyle Network, neighborhood involvement is on the coronary heart of each story we inform, and Prescott Frontier Days embodies that spirit. Longstanding traditions such because the Heritage Parade, Cowboy Church, and Memorial Roping honor western values and the women and men who serve. Educational outreach stays a precedence by means of Rodeo 101, a program that introduces college students to agriculture, ranching, and the cultural roots of rodeo.

“We’re honored to receive this recognition. Our volunteers work year-round to give back to the community that supports us. This tractor will help us maintain our facilities and continue supporting local programs long after the last bull has bucked.”

J.C. Trujillo
President of the Prescott Frontier Days Rodeo Committee

Prescott Frontier Days turns into the ninth group nationwide to obtain the Sowing Good Deeds™ Award, an initiative created by Massey Ferguson in partnership with the PRCA. This prestigious award acknowledges rodeo committees that embody the core values of volunteerism, resilience, and management. Cowboy Lifestyle Network is proud to have a good time Prescott’s deep-rooted dedication to its neighborhood.

Mark Your Calendars

Mark your calendars for a legendary custom! The World’s Oldest Rodeo® is returning to Prescott, Arizona, from June 29 by means of July 5, 2026. Since 1888, Prescott Frontier Days® has been the premier vacation spot for world-class rodeo motion, that includes all the things from bull using and steer wrestling to girls’s barrel racing and breakaway roping. Whether you’re a lifelong fan or a first-timer, there isn’t a higher approach to have a good time the Fourth of July week than by experiencing 139 years of Western historical past and high-octane leisure. Don’t miss out, get able to seize your tickets and “Let’s Rodeo!”

About the Author:

Biography:

I grew up on a Midwest farm with grime beneath my fingernails and the sound of wind rustling by means of cornfields. My childhood was all about 4H – elevating pigs and horses, studying to bake and stitch, and discovering the magic of reworking a backyard into jars of summer time sunshine. Those years taught me the worth of onerous work, the joys of seeing a mission by means of to the tip, and the straightforward pleasure of making one thing lovely. A rustic lady with a necessity for velocity and a thirst for journey. Maybe that is why I like the sensation of wind in my hair – whether or not I’m cruising down a dusty highway on my Harley or tackling a mountain path on my trusty mountain bike. Some of my earliest recollections of rodeo are watching my father compete at small native occasions. That’s additionally the place my love for nation music is available in – lengthy automobile rides listening to eight tracks. The lyrics and melodies all the time spoke to my soul. These days, you may discover me cheering on the cowboys and cowgirls at rodeos, two-stepping to my favourite bands, belting out a rustic tune at a live performance or sharing tales and laughter with buddies round a bonfire. When I’m not absorbing the nation life and getting my boots soiled, I’m a nurse, caring for folk in my neighborhood. Follow alongside for extra tales from the center of rodeo and nation life!