Las Vegas is contemplating a $6 million Canada advertising and marketing push amid tourism decline

Tourism in Las Vegas continues to say no — and officers are actually contemplating spending closely on the subsequent marketing campaign to draw new waves of holiday makers.

The Las Vegas Convention and Visitors Authority (LVCA) board of administrators is about to debate a proposal of as a lot as $6 million over 5 years to market town to Canada, the Las Vegas Review-Journal has reported.

The board is reportedly reviewing a one-year contract for $1.12 million for the 2027 fiscal 12 months that will begin on July 1 of this 12 months, in addition to one over the subsequent two years for $1.16 million in fiscal 2028 and $1.12 million in fiscal 2029.

The following two years could be elective — and would price $1.245 million in 2030 and $1.285 million in 2031, in accordance with the identical supply.

The LVCA seeks to proceed its present contract with Toronto-based Reach Global Marketing.

Las Vegas officers are doubtlessly contemplating a advertising and marketing push of as a lot as $6 million over 5 years to win again guests from Canada. (Michael Anthony for Fox News Digital)

Fox News Digital reached out to the LVCA for remark and additional particulars.

The LCVA not too long ago launched its year-end abstract for 2025, indicating that 38,545,700 individuals visited Sin City — which was down 7.5% from 2024.

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The highest visitation 12 months ever recorded in Las Vegas was in 2019 — with 42,523,700 individuals coming by. 

That was earlier than a dip throughout the COVID pandemic, in accordance with information that LCVA posted on its web site.

There had been 38,545,700 individuals who visited Las Vegas in 2025, in accordance with town’s conference and guests bureau.  (Michael Anthony for Fox News Digital)

The famous customer quantity in 2025 intently mirrors the degrees seen in 2000, 2002 and 2003.

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Total occupancy in 2025 was 80.3%, with common room charges at $196.54 and a conference attendance of 5,988,200.

Las Vegas visitation dropped 7.5% in 2025 from the 2024 numbers. (iStock)

In comparability to 2024, conference attendance, guests, occupancy and the each day roommate had been all down.

Many officers, resort house owners and journey consultants are citing a drop in Canadian tourism as a significant motive that tourism numbers have been down.

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Circa Resort & Casino has launched an “at par” promotion — making the trade price for Canadians equal at its properties.

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“Canadian [visitors] are down anywhere from 20% to 50%, depending on what month you look at over the course of the last year,” on line casino proprietor Derreck Stevens beforehand informed Fox News Digital.

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