Taiwan Tourism Administration Attracts Crowds at Los Angeles Travel & Adventure Show 2026

LOS ANGELES, March 9, 2026 /PRNewswire/ — The Taiwan Tourism Administration (TTA), represented by its Los Angeles Office, made a vibrant and high-energy look on the Los Angeles Travel & Adventure Show 2026. Held on the Long Beach Convention Center on March 7–8, the occasion noticed 1000’s of Southern California vacationers go to the Taiwan pavilion, the place they explored why Taiwan continues to rise as one in all Asia’s most enjoyable and accessible locations. On the present’s opening day, the Taiwan pavilion was honored with the occasion’s “Best in Show – International” award, recognizing it as probably the most excellent displays on the 2026 Travel & Adventure Show.

Drawing regular crowds over the two-day occasion, the Taiwan sales space was prominently situated on the entrance of the exhibition corridor. Under the worldwide model “Taiwan – Waves of Wonder,” guests have been invited to discover the island’s dynamic mix of pure magnificence, culinary tradition, fashionable cities, and deep-rooted traditions.

A Booth Full of Fun

Designed to be playful, colourful, and immediately recognizable, the Taiwan pavilion featured an enormous bubble tea cup set up, full with Taiwan Tourism’s beloved mascot OhBear showing to sip from it. The eye-catching show shortly turned one of many present’s hottest picture backdrops, encouraging attendees to snap and share their Taiwan-inspired moments. Visitors may additionally step into an AI Photo Booth that generated customized Taiwan journey scenes, permitting them to take dwelling an AI-generated snapshot of their future Taiwan journey.

Attendees may immerse themselves in Taiwan’s vibrant tradition via interactive actions that captured the essence of its night time markets and inventive traditions. These included:

• DIY Taiwan pin badge making
• DIY paper Taiwanese douli hat crafting
• Lucky purple envelope giveaways that includes QR codes that generated digital blessings and shock items

These hands-on experiences launched vacationers to Taiwan’s welcoming tradition whereas mixing custom with fashionable engagement.

Performances by Formosan Dance Crew added bursts of power all through the weekend. The group carried out dynamic routines set to a mixture of fashionable and traditional Taiwanese pop songs, with performances each on the Taiwan pavilion and on the present’s World Beats Stage. Their performances drew enthusiastic crowds and launched attendees to Taiwan’s vibrant up to date popular culture.

An interactive AI journey quiz working all through the weekend additional engaged guests, providing a enjoyable strategy to uncover Taiwan’s tradition, locations, and journey experiences.

Representatives from the Taiwan Tourism Administration have been readily available all through the weekend to supply sensible journey data. They highlighted handy flight connections, environment friendly transportation choices just like the High Speed Rail and metro techniques, and accessible particular journey incentives. Promotions highlighted included a free half-day tour for eligible transit passengers (halfdaytour.taiwan.net.tw), Taiwan Pass journey presents (twpass.tw), and airport purchasing vouchers for transit vacationers (bit.ly/TransitInTaiwan).

Airline and Industry Participation

Taiwan’s glorious air connectivity from North America was highlighted by the presence of all three of its worldwide carriers—China Airlines, EVA Air, and STARLUX Airlines—on the sales space. Airline representatives shared updates on routes, onboard merchandise, and particular fares, reinforcing Taiwan’s place as each a compelling vacation spot and a gateway hub to Asia.

Adding to the joy, the airways sponsored fortunate attracts all through the occasion, awarding roundtrip tickets to Taiwan. The fortunate attracts attracted enthusiastic crowds longing for the possibility to expertise Taiwan firsthand.

Engaging Local Travel Trade

During the exhibition’s opening day, TTA attended the FAM-TAS journey commerce luncheon. There, representatives from Taiwan Tourism and the three airways offered Taiwan’s key promoting factors to journey advisors and business professionals. They emphasised Taiwan’s attraction for out of doors journey, culinary exploration, cultural discovery, and LGBTQ+ pleasant journey, whereas highlighting handy entry from main U.S. gateways.

Vivian Lin, Director of the Taiwan Tourism Administration’s Los Angeles Office, highlighted Taiwan’s various journey attraction. “Taiwan offers an incredible range of experiences from sunrise to late night, with something new to discover at every turn,” she mentioned. “From stunning natural landscapes and vibrant cities to cultural traditions and unforgettable food, travelers can explore Taiwan in their own way. We invite visitors to experience the many ways to discover Taiwan and create their own unforgettable journey.”

Next Stop: Dallas

Building on profitable participation in Phoenix and Los Angeles, the Taiwan Tourism Administration is constant its U.S. outreach on the Dallas Travel & Adventure Show. The occasion, scheduled for March 28–29, 2026, at Dallas Market Hall, will as soon as once more characteristic an attractive Taiwan pavilion. Visitors can look ahead to cultural actions, journey incentives, airline partnerships, and the chance to win round-trip flights to Taiwan.

Download photographs and associated information from this press launch right here: bit.ly/TTAatTASLA2026

ABOUT TAIWAN TOURISM ADMINISTRATION
The Taiwan Tourism Administration is the official authorities company of Taiwan (R.O.C.) chargeable for home and worldwide tourism coverage growth and execution. The Southwestern US market is managed by the Los Angeles workplace of TTA. The advertising and marketing slogan at present in use for Taiwan is “Waves of Wonder.” The official ambassador of the TTA is OhBear, a cartoon Formosan Black Bear, the nationwide animal of Taiwan.

For extra details about Taiwan tourism, please go to the official web site of the Taiwan Tourism Administration: eng.taiwan.net.tw

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Contact: Alex Trup
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+1 (929) 474-6565

SOURCE Taiwan Tourism Administration