Arthur C. Tauck Jr. ’53 P’79, Travel Industry Innovator and Philanthropist, Has Died at Age 94

As an undergraduate pupil at Lehigh, Tauck performed lacrosse and served as president, vice chairman, treasurer and home supervisor of the Delta Upsilon fraternity, and was a member of the sophomore and junior class cupboards. Tauck joined his father’s tour firm, Tauck Tours, in 1950 and spent his summers guiding friends by way of New England as a tour director.

After graduating from Lehigh with a level in advertising and marketing, Tauck enlisted within the United States Air Force as a Lieutenant and was stationed in Germany for a number of years. He returned to Tauck Tours in 1956 as a tour operator and was named president of the corporate in 1958 when he was simply 27 years outdated.

Tauck’s entrepreneurial spirit, sense of journey and dedication to service and connection helped rework and develop the household enterprise over the course of the subsequent a number of many years. Today, Tauck, a Connecticut-based firm, gives journeys for friends throughout seven continents in additional than 100 locations and 65 international locations, and has been voted to Travel + Leisure World’s Best Awards for 28 consecutive years.

Throughout his 75-year profession within the journey business, Tauck is credited with pioneering many inventions, similar to heli-hiking within the Canadian Rockies and creating the “Yellow Roads of Europe” sequence that takes vacationers on roads much less traveled throughout Europe.

He grew the corporate’s providers from its origins as a motorcoach firm to a number one world journey operator offering motorcoach excursions, limousine excursions, small ship cruises and riverboat cruises. He prioritized service, high quality and worth in visitor experiences, and loved fostering reference to the shoppers he served.

A Philanthropic Legacy

Thanks to Tauck’s generosity, many Lehigh college students have had the chance to take part in worldwide internships and obtain important scholarship assist.

In 1995, Tauck established the Tauck Scholars Program Endowment Fund, which consists of two endowment funds: the Tauck Scholarship and the Tauck Scholars Fund.

In 2025, the Tauck Scholars Program celebrated its thirtieth anniversary. For three many years, the transformative program has supplied college students within the College of Business with the chance to broaden their world by way of once-in-a-lifetime experiences overseas. Tauck Scholars are capable of perceive the worldwide nature of enterprise and expertise the world first-hand due to Tauck’s generosity. To date, Tauck scholarships have been awarded to greater than 100 Lehigh Business college students who participated in internships and academic packages.

In 2007, Tauck established the Arthur C. Tauck Chair in International Marketing and Logistics within the College of Business. He was additionally a beneficiant supporter of the Business Innovation Building and is the namesake of the constructing’s Tauck Family Courtyard and Tauck Family Lobby.

He additionally established the Tauck International Marketing Fund and supported the Centennial Campaign, the development of the Rauch Business Center, Lehigh Fund, Challenge Scholarship Fund and Lehigh males’s lacrosse.

Tauck was awarded the Lehigh New York Club’s L-in-Life Award in 1999, which is offered to distinctive alumni who’ve contributed considerably to the Lehigh neighborhood. He additionally earned the Alumni Award from the Alumni Association in 1989. He served as a keynote speaker at numerous Lehigh gatherings. Guided by a deep and enduring dedication to giving again, he participated in Lehigh phonathons, served on his thirty fifth and fiftieth Reunion Fund Committees and was chairman of his fortieth Reunion Fund Committee.

Beyond Lehigh, Tauck based the Tauck Family Foundation in 1994 to foster a legacy of giving and neighborhood involvement. Today, the muse helps communities which can be most impacted by local weather and environmental challenges to strengthen and preserve wholesome, regenerative ecosystems and land use practices by way of training and engagement.

Tauck is survived by his spouse, Ronni Tauck; his sister, Connie Wright; his former spouse, Lee Tauck, and their 5 kids; 4 step-children; in addition to 21 grandchildren and plenty of nieces and nephews. His son, Peter Tauck ’79, is a member of the Lehigh household.