Netflix cuts ties with Meghan Markle’s way of life model

Netflix is parting methods with Meghan Markle’s way of life model, As Ever, mere months after it signed a multiyear tv and movie contract with the Duke and Duchess of Sussex.

“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a Netflix spokesperson advised US Weekly on Friday. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Markle launched her model in August 2025 as a part of a partnership with Netflix’s Consumer Products division. Her first product drop — which included gadgets like fruit spreads, flower sprinkles and honey — was accomplished along side her sequence With Love, Meghan. 

The first season, extensively panned by critics, failed to interrupt in to the highest 300 exhibits in its first half of the yr on the platform. Rumours instantly started to swirl suggesting hat Netflix wouldn’t renew its contract with Markle and Prince Harry, who collectively inked a US$100mil cope with the streamer again in 2020

Then, in August, forward of the premiere of the second season of With Love, Meghan, it was reported that the couple prolonged their partnership with Netflix — however for considerably lower than the unique deal.

“We’re proud to extend our partnership with Netflix and expand our work together to include the As Ever brand,” Markle mentioned in a press release on the time.

“My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally, and celebrates our shared vision.”

In a press release to People, a spokesperson for As Ever mentioned the model was “grateful for Netflix’s partnership” throughout its inaugural yr.

“We have experienced meaningful and rapid growth, and As ever is now ready to stand on its own,” the spox mentioned. We have an thrilling yr forward and may’t wait to share extra.” – New York Daily News/Tribune News Service