Dave & Buster’s What The Fun Marketing campaign Launch Information

As clocks spring ahead and daylight stretches later into the night, Dave & Buster’s is inviting America to make extra of each second with the launch of “What The Fun”, a daring new nationwide model platform redefining what spontaneous leisure appears to be like like immediately. 

Debuting alongside the marketing campaign is the most important worth provide in model historical past: the 60-Day Unlimited Play Pass. For simply $1 a day, loyalty members get 60 consecutive days of limitless gameplay (a $60 upfront buy). One misplaced hour. Sixty days gained.

With no blackout dates and no time-of-day restrictions, visitors can drop in each time it matches their schedule and luxuriate in limitless sport play throughout greater than 150 arcade video games, together with unique financial savings on meals and non-alcoholic drinks at taking part U.S. places. Whether it is an after-work stop-in that turns aggressive, a weekend meet-up that lasts longer than deliberate, or a spontaneous evening out that escalates into one thing unforgettable, the go removes conventional obstacles to play, making it simpler than ever to point out up, swipe, and let the enjoyable take over. 

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“What The Fun” marks a brand new chapter for Dave & Buster’s — celebrating the shock, power, and connection that occurs when individuals come collectively in actual life. The absolutely built-in marketing campaign captures the second when an informal dangle transforms into one thing unexpectedly epic from lights flashing, jackpots ringing, tickets flying, and mates locked into full-throttle competitors. It’s that cut up second while you go searching and suppose, “Wait… what the fun just happened?” Rolling out nationally throughout linear TV, CTV and main streaming platforms, digital, social, and high-impact out-of-home, the marketing campaign establishes “What The Fun” because the model’s new rallying cry — one designed to maintain visitors coming again repeatedly. You can view the marketing campaign here.  

“‘What The Fun’ is built around those unexpectedly epic moments that happen when people show up and play,” mentioned Melissa Powers, Vice President of Marketing at Dave & Buster’s. “We paired it with a ‘what the fun’ kind of offer — unlimited play for just $1 a day — because the value should be just as headline-worthy as the experience.”

The Unlimited Play Pass is constructed for simplicity and worth. Once activated, visitors can take pleasure in limitless sport play throughout greater than 150 arcade video games and unique meals and non-alcoholic beverage reductions on over 150 menu objects at taking part U.S. places. Loyalty members can select from three tiers: 

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The 60-Day Unlimited Play Pass is now obtainable for buy in-store or on-line, with the 60-day play interval starting instantly upon buy.

This spring, as the times get longer, so does the enjoyable. For extra info on “What The Fun” and the Unlimited Play Pass, go to daveandbusters.com.