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ROCK SPRINGS — The mug doesn’t look unimaginable at first.
It sits on the bar at Square State Brewing, chrome steel and outsized, the form of novelty merchandise individuals look at and suppose they’ll deal with.
Then they attempt to carry it.
Most can’t.
“It shocks people how heavy it is,” mentioned Cassandra Vincelette, co-owner of the brewery. “A lot of people come in and think they can do it. Then they grab it, and it’s a whole different story.”
The mug weighs 31 kilos.
That is barely lighter than the 35-pound model made fashionable in viral movies on-line, the place individuals try to carry the mug one-handed and drink from it with out spilling.
Vincelette first noticed the problem — generally additionally known as the Thor’s Mug problem — on TikTok, the place movies from a tavern within the Midwest saved showing in her feed.
“I just kept watching them,” she mentioned. “I couldn’t stop. And I thought, ‘I wonder if we can get one of those?’”
She tracked one down on-line, however not the heavier 35-pound mug.
“The 35-pound ones are sold out everywhere,” she mentioned. “I’m on a waiting list. I can’t even find another 31-pound mug right now.”
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That 31-pound mug full of beer on the bar at Square State Brewing in Rock Springs doesn’t look that unimaginable to drink from. “Then they grab it, and it’s a whole different story,” says proprietor Cassanrda Vincelette. (Courtesy Square Street Brewery) -
That 31-pound mug full of beer on the bar at Square State Brewing in Rock Springs doesn’t look that unimaginable to drink from. “Then they grab it, and it’s a whole different story,” says proprietor Cassanrda Vincelette. (Courtesy Square Street Brewery) -
That 31-pound mug full of beer on the bar at Square State Brewing in Rock Springs doesn’t look that unimaginable to drink from. “Then they grab it, and it’s a whole different story,” says proprietor Cassanrda Vincelette. (Courtesy Square Street Brewery)
‘It Feels Heavier’
Even at 31 kilos, the ridiculously heavy beer mug has confirmed greater than sufficient for most individuals.
“It feels heavier than that,” mentioned Mark Beery, who has given it a attempt to couldn’t full the carry. “Thirty pounds should be easy. This isn’t.”
That’s a part of the shock.
Many who try the problem stroll in assured of their energy, lots of them recent from the gymnasium.
It’s the form of the mug that adjustments every thing.
Unlike a dumbbell or kettlebell, the load sits awkwardly within the hand, pulling away from the wrist. Grip energy issues. So does stability.
“It’s all in your wrist,” Vincelette mentioned. “A lot of people can lift it, but getting it up to your mouth and actually drinking without spilling is the hard part.”
The Rules
The guidelines to the problem are easy, however strict.
• One hand solely.
• No bracing towards the bar.
• No switching fingers.
• Once the mug leaves the floor, the try has begun.
People can take a look at the load beforehand, however they’ll’t observe. After that, there are not any second probabilities.
“You just have to go for it,” Vincelette mentioned.
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Cassandra Vincelette pours a drink into the mug used for the problem at Square State Brewing in Rock Springs. (Tracie Sullivan for Cowboy State Daily) -
That 31-pound mug full of beer on the bar at Square State Brewing in Rock Springs doesn’t look that unimaginable to drink from. “Then they grab it, and it’s a whole different story,” says proprietor Cassanrda Vincelette. (Courtesy Square Street Brewery) -
That 31-pound mug full of beer on the bar at Square State Brewing in Rock Springs doesn’t look that unimaginable to drink from. “Then they grab it, and it’s a whole different story,” says proprietor Cassanrda Vincelette. (Courtesy Square Street Brewery)
75% Failure Rate
Since introducing the problem about two weeks in the past, the Rock Springs brewery has seen a gentle stream of makes an attempt.
Vincelette estimates 15 to twenty individuals have tried to this point, with roughly 25% finishing it efficiently.
Rob Martin is one in every of them.
“The hardest part is the beginning,” Martin mentioned. “Once you get it moving, your grip starts to slip. Your hands get sweaty, and it feels like it’s going to drop.”
Even mid-attempt, there is no such thing as a break from the pressure.
“You’re shaking the whole time,” he mentioned. “It’s hard to even drink because you’re trying to hold it steady.”
Spilling counts towards the try. A number of drops may go. Too a lot, and it’s over.
So far, not one of the few ladies who’ve tried the problem have accomplished it, although a number of have come shut.
“We’ve had about four women try,” Vincelette mentioned. “One almost got it, but she spilled quite a bit.”
That hasn’t stopped curiosity within the problem.
Vincelette has ordered a lighter, 22-pound model of the mug for girls, which is anticipated to reach quickly.
She hopes it should open the problem to extra members whereas protecting the unique in play.
“We’re going to have all three,” she mentioned. “The 22, the 31, and hopefully the 35 when we can get it.”
Heavier Than It Looks
The objective isn’t just competitors. It is leisure.
On a current night time, laughter crammed the bar as patrons inspired one another, snapped pictures and debated approach.
Some stepped up instantly. Others circled the mug, learning it, working up the nerve.
Alisha Beachler gave it a strive after watching others.
“You really don’t think it’s going to be that heavy,” she mentioned.
That’s a typical response.
“A lot of people don’t believe it at first,” Vincelette mentioned. “They think it’s lighter than it is. Then they try it.”
Vincelette mentioned the problem has introduced fairly a number of new faces via the door. Some arrive after seeing movies on-line. Others hear about it from pals.
“They come in just to try it,” Vincelette mentioned. “Or they come in and they look at it for a while and then they decide they have to try it.”
Success earns a free drink and bragging rights.
But for many, the true reward isn’t ending the problem — it’s the expertise.
The mug has crammed the bar with laughter, sparked new friendships, and taught almost everybody the identical lesson: it’s heavier than it appears to be like.
This web page was created programmatically, to learn the article in its authentic location you’ll be able to go to the hyperlink bellow:
https://cowboystatedaily.com/2026/03/22/think-you-can-do-it-most-fail-31-pound-mug-challenge-at-rock-springs-brewery/
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