World Scandi-lifestyle retail model chooses Hereford City Centre

It’s one other vital retail attraction within the metropolis centre, at the moment amidst the primary ever Hereford Restaurant Week.

Our workers labored intently with the family-owned Danish firm over latest months, as much as its unveiling as the brand new tenant within the massive 25-27 Maylord Street ‘Unit 6’ location.

Graham Biggs, the Council’s Cabinet Member for Economy and Growth mentioned:

“This is brilliant news for the retail and hospitality sector, for shoppers, and for Hereford City Centre to have a globally-recognised, fashionable brand move in. We’re delighted that Søstrene Green has chosen Hereford for its latest store, and look forward to continuing to work with them and all our retailers, food and drink and other city and town centre businesses across the county to make us a destination of choice for local people and visitors.”

The family-owned Danish firm operates greater than 390 tales throughout 17 European international locations, growing a fame for reasonably priced, high quality Scandi-inspired homewares, décor, small furnishings, items and crafting provides and extra, 

Cllr Harry Bramer, Cabinet Member for Community Services and Assets, mentioned:

“A huge thanks to Søstrene Grene for not just bringing their renowned brand to Hereford, but for the collaborative and positive way they have worked with us to make this happen, with such a long-term commitment. Various council teams came together to make this positive investment, and the necessary legal arrangements work as smoothly as possible – and of course this helps set the tone for more joint working in future. We’re delighted to be welcoming them as a great addition to the Hereford city centre retail scene.”

Mikkel Grene, Group CEO and Co-owner of Søstrene Grene, feedback:

“Bringing Søstrene Grene to the county of Herefordshire is one other step ahead in our UK enlargement targets, reflecting our dedication to creating thoughtfully curated, reasonably priced merchandise that grow to be a part of on a regular basis life, giving a way of ‘Hygge’ to the house. 

“We sit up for welcoming the area people of Hereford to the world of Søstrene Grene, the place each nook of our shops are designed to be a spot the place prospects can uncover Scandinavian-inspired homewares, discover inspiration and benefit from the feeling of calm whereas having a artistic purchasing expertise. “

Søstrene Grene was launched in 1973 when the spouse and husband crew of Inger Grene and Knud Cresten Vaupell Olsen opened its first retailer in Aarhus, Denmark’s second-largest metropolis.

It has developed a retailer idea combining music, lovely product shows, and storytelling – aiming to ‘offer a small break from everyday life and delve into a moment of hygge’. The firm is owned and run by the second era of the Grene household and has grown to greater than 390 shops throughout 17 European international locations, plus on-line retailers in 16 markets.