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Behaviour Interactive, developer and writer of Dead by Daylight, has acquired The Fun Pimps, which is the studio behind the famend 7 Days to Die.
Announced via a press release earlier at the moment, Behaviour praised the profitable early entry interval for the zombie survival sport, which has accrued over 20 million gross sales. Now, it sees the acquisition as a option to “reward” a passionate and devoted group by “supporting the project’s development and expanding its resources.” Behaviour claims there will not be any adjustments to its “creative leadership.”
As such, The Fun Pimps will proceed to steer all improvement on 7 Days to Die. Behaviour is about to supply further assist, experience, and manufacturing capability, granting the workforce the assets essential to “accelerate development of their existing road map.”
“Over greater than a decade, 7 Days to Die has established itself as a beloved franchise, inspiring more than 20 million players,” Behaviour CEO and co-founder Rémi Racine stated within the announcement. “It fits naturally within Behaviour’s goal of assembling a diverse, high-quality horror portfolio. It’s also an ideal complement to Dead by Daylight—both games have steadily grown alongside their communities.
“This is a large second for our sport and our enterprise,” The Fun Pimps co-founder Richard Huenink said. “When we began this firm 13 years in the past, we by no means imagined 7 Days to Die would turn out to be what it’s at the moment. That progress has come from our group, who’ve pushed our sport ahead from the start. To hold giving them what they deserve, we knew we wanted a companion who shared our formidable imaginative and prescient for the long run. Behaviour turned out to be precisely that.”
According to a FAQ on Behaviour’s site, Dead by Daylight and 7 Days to Die stay “totally staffed, totally resourced, and dedicated to delivering the experiences their respective communities count on.”
Behaviour shut down a studio and laid off over 100 builders in 2024
Behaviour has been on an acquisition spree during the last couple of years. In 2022, it acquired Midwinter Entertainment. In 2023, it snapped up SockMonkey Studios and Codeglue, the latter named to Behaviour Rotterdam. In 2024, it was Fly Studio and Red Hook Studios.
These acquisitions, however, have come with a human cost. The company kicked off 2024 by laying off “lower than 3 p.c” of its complete workforce in January, amounting to round 45 workers.
Then, 5 months later, Behaviour lower 95 further jobs in an “strategic company change,” citing the challenging context of the industry. “While adjustments to our construction and strategic imaginative and prescient have led to difficult choices, we’re assured that these choices will place us for continued success,” said CEO and co-founder Racine at the time.
Three months later, Behaviour went forward and shut down Midwinter Entertainment, following the cancellation of an in-development mission. “This determination was taken following a diligent danger evaluation from a business and a product perspective, which yielded unsatisfactory outcomes,” an organization spokesperson stated in a press release on the time.
In an interview, Racine stated that purchasing Red Hook Studios is “lowering danger for Behaviour,” and that having a second unique profitable title is interesting to the corporate.
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