Netflix Playground expands household programming with kid-friendly video games

Netflix continues to double down on its gaming options, introducing new kid-friendly content material.

The streaming platform is launching a gaming app referred to as Netflix Playground. The platform is focused towards youngsters and can function video games like “Playtime With Peppa Pig” and “Sesame Street.” With the brand new growth, the streamer stated it goals to be a “space where parents know kids are entertained, engaged and enriched.”

“We’re building a world where kids can not only watch their favorite stories, they can step inside them and interact with their favorite characters,” stated John Derderian, Netflix’s vice chairman of animation collection and children TV. “We’re creating a seamless destination for discovery, learning, and play.”

Netflix Playground is designed for youngsters 8 years outdated and youthful and is included in all ranges of membership. Each recreation will likely be playable offline, together with “Storybots,” “Dr. Seuss’s The Sneetches” and “Bad Dinosaurs.” In addition to complete parental controls, the platform ensures no adverts, in-app purchases or further charges. It’s now obtainable for obtain within the U.S., Canada, U.Ok., Australia, the Philippines and New Zealand, and will likely be launching globally later this month.

The Los-Gatos-based streamer has been investing in its video games vertical since 2021, with blended outcomes. Some of the preferred video games embrace “Grand Theft Auto: San Andreas,” which turned obtainable on the platform in 2023 and had 44 million downloads, and the multiplayer get together title “Squid Game: Unleashed” in 2024 with 21 million downloads. Last fall, Netflix additionally debuted its first slate of video games for TV, together with Tetris Time Warp and Pictionary: Game Night. Previously, subscribers may solely play Netflix video games on their cellular gadgets.

The Netflix Playground announcement comes a bit over per week after the streamer raised its costs. Netflix’s normal plan with adverts will now value $8.99, up $1. Both the costs for the usual plan with no adverts and the premium plan are rising by $2, to $19.99 and $26.99, respectively.