Icelandair is on the lookout for the world’s worst photographer

There are loads of journey campaigns chasing one of the best photographers. Icelandair has gone the opposite method.

The airline has launched a global search for what it calls a “really bad photographer”, providing a paid journey to Iceland to show that even essentially the most questionable digital camera abilities can nonetheless produce nice photos when the surroundings does the heavy lifting.

The thought is straightforward. Iceland’s landscapes are so putting that even missed focus, crooked horizons and poorly timed photographs may nonetheless come out trying respectable. Waterfalls, volcanoes and black sand seashores have a tendency to assist.

According to the marketing campaign web site, the winner will obtain a ten day journey to Iceland with flights and journey bills lined, together with the prospect for his or her photos for use in a worldwide promoting marketing campaign. There can be a major money prize on supply, with as much as $50,000 USD obtainable.

In return, the chosen photographer will doc the journey and hand over the outcomes to be used in Icelandair’s advertising and marketing.

There is a catch, although. This will not be one for seasoned professionals and even eager hobbyists. Applicants are anticipated to have little to no pictures expertise and, ideally, a observe report of underwhelming photos. If your digital camera roll is stuffed with blurry photographs, unintentional finger cameos and thriller exposures, chances are you’ll lastly have discovered the house to your photographs. 

To apply, hopefuls have to submit a brief video explaining why they’re the proper of mistaken for the job, together with a couple of examples of their lower than stellar work.

You can discover out extra on Icelandair’s website.