Sanrio establishes in-house gaming model Sanrio Games

Hello Kitty creator Sanrio has launched its self-published sport model, Sanrio Games.

Sanrio Games plans to launch ten video games over the subsequent three years. Bloomberg stories a number of are already in improvement or pre-production.

The first sport, Sanrio Party Land, is ready to launch in autumn 2026 for Nintendo Switch and Nintendo Switch 2. The second sport is predicted to reach in March 2027.

According to Bloomberg, Sanrio has deliberate at the least six upcoming titles and intends to take a position roughly ¥10 billion ($62.9 million) in improvement and advertising throughout this era.

Sanrio Games will lead planning and improvement, managing every little thing in-house. The firm goals to create new mental property by its video games to develop its portfolio.

“To date, many game titles featuring Sanrio characters have been released under licensing agreements,” stated Sanrio. Recent titles embrace Hello Kitty Adventure, developed by Sunblink for Apple Arcade and later ported to different platforms.

“While these licensing initiatives will continue to expand, the company is launching its own publishing label as a new way of connecting its character IP with fans around the world, further broadening its entertainment experiences.”

Sanrio CEO Tomokuni Tsuji added: “Games provide an opportunity to expand a range of characters into the North American market. This will have significant value for our licensing business going forward.”

Sanrio is just not the one Japanese firm shifting into in-house sport improvement. Toei Company additionally not too long ago established Toei Games to create new IP for Steam and residential consoles.