sixth CICPE: Hi-tech Illuminates New Consumer Lifestyle

Themed “Opening Up Drives Global Consumption, Innovation Empowers A Better Life,” the sixth China International Consumer Products Expo (CICPE) kicked off in Haikou, capital of Hainan province in south China, on April 13 for a six-day run by means of April 18.

With “new, exotic, unique and cool” as its distinctive function, the expo homes eight exhibition halls.

A key showcase for the Hainan Free Trade Port (FTP) following the total launch of its island-wide particular customs operations in December 2025, the sixth CICPE has drawn greater than 3,400 manufacturers from over 60 international locations and areas worldwide. Its whole exhibition space is 143,000 sq. meters, up 13,000 sq. meters on the earlier version.

International reveals take up 65 % of the entire flooring house, a 20-percentage-point soar from the final occasion. More than 200 new merchandise are making their world debut, doubling the earlier version’s determine, overlaying sectors from healthcare and jewellery to digital expertise.

Smart merchandise unlock new experiences

With cutting-edge applied sciences making their means from the laboratory to day by day life, there’s a variety of recent merchandise, spanning classes from day by day wearables to well being and wellness.

AI glasses model VITURE showcased its Beast XR glasses. “The screen stays perfectly locked in place. It doesn’t shift at all when I turn my head, and it even supports split-screen operation for work,” a customer stated after making an attempt on the glasses.

Rokid has debuted the world’s lightest mass-produced AI+AR glasses on the expo. Weighing in at simply 49 grams, the headset is powered by the Qualcomm AR1 chip, paired with diffractive optical waveguide and micro-LED expertise. It helps full-scene use instances, together with glance-to-pay funds and real-time captioning for the listening to impaired.

The world’s first land-air amphibious split-type flying automobile additionally made its debut, bringing the sci-fi imaginative and prescient of hailing an air taxi for day by day work commutes to life.

Numerous life-focused embodied AI merchandise are attracting giant crowds of holiday makers for hands-on trials on the expo. Smart merchandise starting from child-accompanying AI units to pet well being screens have additionally impressed guests.

Global manufacturers flocking to China

Exhibitors expressed robust optimism about China’s shopper market. They known as the expo a high-efficiency platform connecting the Chinese market to world consumers. Hainan, backed by its FTP privileges, was a key gateway for manufacturers to deepen their footprint on the earth’s second-largest financial system.

The CICPE continues to drive the business’s shift from product innovation to ecosystem co-construction, and serves as a brand new bridge for world opening-up and cooperation.

“The Chinese market is vital to us, and the Hainan FTP is a critical gateway for bringing our products and innovations to Chinese consumers,” stated Thomas McDonald, world CEO of New Zealand-based Spring Sheep Milk Co. “We aim to lift our brand profile at this year’s CICPE, and bring the natural nutrition of our grass-fed dairy to more Chinese families.”

“The development of the Hainan FTP creates exciting opportunities for international brands to connect more closely with Chinese consumers through duty-free retail and cross-border channels,” stated Daniel Wermelinger, director of the Consumer Health Business Unit at Swiss model Doetsch Grether. “For us, participating in this expo is not only about presenting our brand, but also about building long-term partnerships and understanding the needs of Chinese consumers. We are very optimistic about the future of the Chinese market and look forward to growing together with our partners here.”