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What started as a bed room challenge for sisters Kendall and Libby Glazer in Palm Beach is now Stoney Clover Lane, a luxurious way of life model identified for its customizable equipment and devoted following.
Founded in 2009, the model has advanced from a small line of bracelets right into a broader way of life firm with increasing retail experiences, whereas sustaining sturdy ties to its Palm Beach roots.
In 2018, Stoney Clover Lane opened a retailer in Palm Beach at The Royal Poinciana Plaza, giving clients a spot to discover its personalised merchandise.
Its choices now lengthen past bracelets to incorporate journey baggage, leather-based items and curated in-store experiences, whereas sustaining the private, customized method its house owners say first resonated with clients.
“It started as something very scrappy, but super personal, and it’s really grown into a lifestyle brand,” Kendall Glazer advised the Daily News in an interview. “But the core idea has stayed the same. From the beginning, we were focused on creating pieces that felt personal and tied to moments in your life.”
“The scale has changed, but the intention hasn’t,” Glazer stated. “Everything we design still comes back to that feeling of collecting memories and making something your own.”
Palm Beach stays central to the model, shaping its look and method to retail.
Though the sisters now dwell in New York, they keep shut ties to Palm Beach, the place they grew up and attended Palm Beach Day Academy. Their mother and father, Jill and Avie Glazer, moved to the realm in 2002 and are co-founders and co-chairs of Glazer Hall, the city’s new cultural arts heart.
“There is something about the color, the charm, the mix of classic but also playful that really aligns with our brand,” Kendall Glazer stated of Palm Beach. “It feels polished, but it’s not too serious, which is really how we think about Stoney Clover. Palm Beach reinforced the idea that our stores should feel like a destination.”
The Palm Beach retailer was the primary the sisters opened. Glazer stated they wished it to really feel particular for locals and guests alike.
“Having grown up in Palm Beach, we knew when a store opened there how special it feels,” she stated. “We go back to remembering when Juicy (Couture) opened on Worth Avenue, and you just felt so excited having the Palm Beach Girls Club or Aristokids or having Rapunzel’s (Closet). It wasn’t just another store, like a store in New York would be. It felt really special.”
The Palm Beach location additionally serves as a testing floor for unique merchandise. Destination patches — small collectible designs impressed by native landmarks — and one-of-a-kind baggage are sometimes created with the local people in thoughts.
“We lean into bags and customizations that feel unique to Palm Beach,” Glazer stated. “These are things that maybe either locals recognize or things that visitors want to take home with them.”
Even with national growth, the sisters remain actively involved as co-CEOs and co-creative directors of Stoney Clover Lane.
“We’ve always been super hands-on, especially when it comes to product, design and customer experience,” Glazer said. “Even as we’ve grown, that really hasn’t changed. We spend a lot of time thinking about the full picture, from product to marketing to retail.”
Looking ahead, the sisters plan to continue expanding strategically, focusing on retail locations, new product categories and curated collaborations.
In addition to the Palm Beach store, Stoney Clover Lane also has retail locations in Tampa, Charleston, Nashville, Newport Beach, Calif., New York City, and East Hampton, New York.
“We want to create products and experiences that feel collectible, personal, elevated and long-lasting,” Glazer stated.
Stoney Clover Lane is situated at 340 Royal Poinciana Way in Palm Beach. Hours are 10 a.m. to six p.m. Monday by Saturday and 11 a.m. to five p.m. Sunday. For info or to buy on-line, go to stoneycloverlane.com/.
Jodie Wagner is a journalist at the Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at [email protected].
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