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“On évolue tous sous le même soleil.” At a time once we are all seeking to join with each other, the inventive ecosystem of Solar Club and its two feminine founders have impressed a complete assortment for H&M MOVE and H&M HOME, accessible on June 4 on hm.com. A luminous line on the crossroads of activewear and life-style, designed to have a good time the collective from morning to nighttime and shot within the Calanques marseillaises. Plot twist: we’ve already deliberate to pack each single piece in our suitcase for our subsequent trip…
From dawn to sundown
Always looking out for tomorrow’s skills, the Stockholm-based H&M inventive group noticed Anne-Laure Faou and Alice Gerault, the founders of Solar Club, from afar. In Paris, these girls, who host massive dinners for creatives, make it their mission to “faire du bien, partager le beau, rendre service, apporter de la joie”. The final proof that these ladies are the queens of networking: that is the very first time that the H&M MOVE and H&M HOME groups have collaborated collectively to create a set!
The concept? To design a “from sunrise to sunset” capsule, the place efficiency offers method to collective pleasure, from morning meditation classes to swims within the sea and enormous night banquets by the water. For Marie Fredros, Head of Design at H&M MOVE, this collaboration felt like an apparent alternative: “Everything was simple in the development of this collection. Their concept alone is inspiring, and the girls immediately understood where we wanted to go together”.
Sun-bleached colours, hand-written mantras by Alice, and logos positioned on the photo voltaic plexus: every bit has been meticulously designed to have a good time photo voltaic vitality. Among our favorites: the elegant chocolate-plum swimsuit (€37.99), the hoodie with a built-in inflatable cushion within the hood for meditating along with your ft within the water (€49.99), the butter-yellow biker shorts (€29.99), the sun-print t-shirt in a lovely cotton (€29.99), and the multi-pocket DryMove™ (quick-dry) running jacket (€49.99).
L’énergie du collectif
We immediately fell in love with the H&M HOME assortment, which extends this spirit of sharing and the pleasure of coming collectively. To add to your wishlist: the sensible outdoor mattress in water-repellent cotton canvas to sling over your shoulder (€44.99), the engraved chrome steel serving dish for lovely salads to share (€24.99), cotton placetmats with a pocket for cutlery, excellent for a picnic (€14.99), a scented candle that smells like holidays, charming stoneware dessert plates (€7.99), and embroidered cotton coasters (€9.99). Everything it’s worthwhile to set probably the most lovely summer season tables!
The whole H&M MOVE and H&M HOME x Solar Club assortment could be discovered beginning June 4 on hm.com
This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow:
https://www.doitinparis.com/en/h-m-solar-club-27513
and if you wish to take away this text from our website please contact us
