Senior Housing Operator Omni Lifestyle Living Buys Midtown Marriott for $40M – Industrial Observer

An Ohio-based senior dwelling supplier has bought a Marriott lodge in Midtown.

An entity tied to Omni Lifestyle Living acquired 21 West thirty seventh Street — house to the Fairfield by Marriott Inn & Suites New York Manhattan lodge — for $39.9 million from Jeffrey Lam’s Lam Generation, which initially purchased the property in 2007 for an unknown quantity, in accordance with property records made public Monday.

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Omni, which used the restricted legal responsibility company Big Apple W thirty seventh, seems to concentrate on changing motels into assisted senior dwelling amenities throughout Ohio, Michigan and New York. The firm has 10 current property underneath administration and eight within the planning section, in accordance with its web site.

Two of these new amenities can be in Clarence, N.Y., however nothing is listed on Omni’s web site that mentions a Manhattan location within the works.

The three-star, 92-room lodge nonetheless seems to be in operation and accepting bookings.

Lam, founder and CEO of Lam Generation, signed the deed for the vendor, whereas it’s unclear who signed for the customer. It’s additionally unclear who brokered the deal. Omni didn’t instantly reply to a request for remark, whereas Lam Generation couldn’t be reached for remark.

In February 2025, Manga Hotels purchased a 160-room lodge at 54 Watts Street in Tribeca, generally known as SoHo 54 Hotel, from Lam Generation for $56 million.

In 2020, Lam Generation bought 55-59 Chrystie Street from CTW Realty out of chapter for $28.6 million, the identical constructing used because the tackle for the LLC tied to its possession of 21 West thirty seventh Street.

The senior dwelling operator, which has 3,030 items underneath its care, secured $37.3 million in loans from Wells Fargo for the acquisition, in accordance with mortgage filings with the New York City Department of Finance.

Omni has been in existence for about 40 years and has developed and managed over $4 billion in actual property, and lists as much as $100 million in personal fairness property underneath administration.

Mark Hallum could be reached at [email protected].