The SPAM® Brand and Hello Kitty® Serve Up a New Collectible Can and Flavorful International Journey

“This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations,” stated Stephanie Swift, model supervisor of the SPAM® model. “Pairing Hello Kitty® with the iconic SPAM® brand can in such a playful and collectible way felt like a fun opportunity to create something fans would genuinely be excited to find on shelves.”

The launch is supported by “Tour de Sizzle,” a brand new digital marketing campaign inviting followers on a flavorful world journey celebrating the enduring dishes, meals cultures, and fan communities which have made the SPAM® model a staple all over the world. Anchored by an all-new interactive microsite, TourdeSizzle.com, the marketing campaign follows Hello Kitty® and SPAMMY™ on a flavorful journey across the globe – from Hawaiian-inspired Musubi to Korean-inspired Bibimbap, Japanese-inspired Ramen, and Canadian-inspired Poutine. Designed as an interactive Hello Kitty® kitchen, the positioning invitations followers to discover hidden easter eggs, accumulate digital Sizzle Passport stamps, and interact with unique content material.

Hungry for extra? Today by June 23, the “Tour de Sizzle” shopper sweepstakes is now stay on TourdeSizzle.com giving followers an opportunity to win prizes like an unique “Tour de Sizzle” bundle and free limited-edition product. 

Visit SPAMMY™ and Hello Kitty® at TourdeSizzle.com for an opportunity to win unique prizes and limited-edition product. Didn’t rating a prize? No worries – take a look at your native grocery retailer to get a style of the limited-edition Hello Kitty® x SPAM® collectible can whereas provides final.  For extra details about the SPAM^® model merchandise and recipes, go to SPAM.com and observe @SPAMBrand on Instagram.

About the SPAM^® Brand
This revolutionary product received over the hearts of troopers, world leaders, celebrities, cooks, youngsters and fogeys. Future generations proceed to take pleasure in it as a flexible, high-quality and great-tasting mealtime favourite. The entire world cannot get sufficient of the enduring style and the easy inventive potential contained inside this iconic blue can. Fans of the model should purchase SPAM^® merchandise and browse their favourite SPAM^® merchandise at shop.spam.com. For extra data on the SPAM^® model, together with product data, recipes and the place to purchase, go to spam.com.

About Hormel Foods
Hormel Foods Corporation, primarily based in Austin, Minnesota, is a worldwide branded meals firm with over $12 billion in annual income. Its manufacturers embrace PLANTERS®, SKIPPY®, SPAM®, HORMEL® NATURAL CHOICE®, APPLEGATE®, WHOLLY®, HORMEL® BLACK LABEL®, COLUMBUS®, JENNIE-O® and greater than 30 different beloved manufacturers. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named among the finest corporations to work for by U.S. News & World Report and certainly one of America’s most accountable corporations by Newsweek, was acknowledged by TIME journal as one of many World’s Best Companies and has obtained quite a few different awards and accolades for its company duty and neighborhood service efforts. For extra data, go to hormelfoods.com. 

About Sanrio®
Sanrio® is the worldwide life-style model greatest identified for Hello Kitty® who was created in 1974, and residential to many different beloved character manufacturers akin to My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was based on the philosophy {that a} small reward can carry happiness and friendship to individuals of all ages. Since 1960, this philosophy has served because the inspiration to supply high quality merchandise, providers and actions that promote communication and encourage distinctive shopper experiences the world over. Today, Sanrio’s enterprise extends into the leisure trade with a number of content material collection, gaming choices and theme parks. Sanrio boasts an intensive product lineup which is on the market in over 130 nations. Sanrio hopes to carry smiles to everybody’s faces with their imaginative and prescient of “One World, Connecting Smiles.” To be taught extra about Sanrio, please go to www.sanrio.com and observe @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTook, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel. 

SOURCE Hormel Foods Corporation