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New problem. Bigger enviornment.
After 3 years at TikTok scaling gaming partnerships, operations, and income, I’m excited to share that I’ve joined MrBeast as VP of Partnerships, targeted on gaming and enormous manufacturers.
Beast Industries has change into probably the most influential platforms on this planet, pushed by MrBeast’s dominance throughout right now’s largest leisure channels: YouTube and streaming.
What drew me right here is the size, the ambition, and the staff.
Beast Industries reached 1.3 billion distinctive folks within the final 90 days because the #1 YouTube channel, #1 unscripted present on Amazon Prime, and #3 most adopted account on TikTok, increasing far past what many individuals consider as “YouTube content.”
This is not simply “kids watching YouTube.” Families are co-watching Beast Games collectively, and consequently, the Beast viewers is increasing and getting older up quickly, reaching teenagers, dad and mom, and everybody in between.
And with 92% of MrBeast followers figuring out as players, gaming sits on the heart of a lot of what we do, by content material that emphasizes spectacle, competitors and high-stakes.
The scale is unbelievable. Beast Industries delivers greater than 2x the views of the Super Bowl each month.
But what excites me most is the place we’re headed.
Entertainment. CPG. Gaming. Philanthropy. A creator market. Beast Membership. Everything is linked. Everything compounds.
If you are a sport writer or a model marketer that desires to succeed in players and households, whereas creating unforgettable content material and memorable campaigns, let’s speak.
We’re turning content material into blockbuster leisure, and I’d love so that you can be part of it.
Picture with the partnerships staff and Jimmy 🎉
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