Academy Sports + Outdoors Celebrates Father’s Day With “Dadmas” Marketing campaign Centered on Fun, Household, and Legendary Worth

Company is providing premium items, outside necessities and unbeatable costs to have a good time dads all summer time lengthy

KATY, Texas, June 11, 2026 /PRNewswire/ — Academy Sports + Outdoors (“Academy” or the “Company”) (Nasdaq: ASO) is celebrating Father’s Day with the launch of its “Dadmas” marketing campaign, a seasonal initiative that reimagines Father’s Day. Inspired by the joy and anticipation of Christmas morning, “Dadmas”, Academy is the go-to vacation spot for items, gear and experiences that carry households collectively via outside enjoyable and summer time traditions.

Academy’s Father’s Day assortment options items throughout a wide range of outside, sports activities and life-style classes, together with:

• Magellan Outdoors fishing shirts and outside attire
• Grills, people who smoke, and griddles for yard entertaining
• YETI coolers, drinkware, and barware
• Golf gear and equipment, together with PGA TOUR merchandise
• H2OX Fishing rods, reels, deal with, and outside gear
• Range finders and outside expertise items
• Apparel and footwear from main nationwide manufacturers
• Backyard video games, drinkware, and summer time gathering necessities

As households put together for a summer time stuffed with yard gatherings, fishing journeys, cookouts and time outdoor, Academy is providing a broad assortment of Father’s Day items at unbeatable worth, making it simpler for patrons to have a good time each type of dad.

“Father’s Day is about more than gifts, it’s about creating moments and memories families enjoy together,” stated Matt McCabe, Executive Vice President and Chief Merchandising Officer. “We’re helping customers celebrate the father figures in their lives with products and experiences that inspire adventure, connection and fun, all while delivering the quality, assortment and value our customers expect.”

In celebration of Father’s Day, Academy additionally partnered with native organizations and particular company to host procuring experiences that introduced collectively fathers, father figures and kids, together with an occasion that includes former skilled quarterback Colt McCoy with 10 households, and a partnership with 3D Girls, Inc. for a Father-Daughter Field Day. Additional givebacks embrace an area occasion in Altoona, Pa., at one among Academy’s latest shops, benefiting Big Brothers Big Sisters of Blair County with a deal with father-child connections, and an occasion with collegiate operating again Justice Haynes and his father, Verron Haynes, who will assist 10 households get pleasure from a memorable procuring expertise.

To make Father’s Day procuring extra handy, Academy clients can reap the benefits of a number of procuring and success choices, together with purchase on-line, decide up in-store, same-day delivery and free delivery gives. Customers may also entry further financial savings and rewards via myAcademy Rewards and the Academy Credit Card program.

To store for Academy’s Father’s Day reward assortment and discover the “Dadmas” marketing campaign, go to Academy.com.

About Academy Sports + Outdoors
Academy is a number one full-line sporting items and outside recreation retailer within the United States. Originally based in 1938 as a household enterprise in Texas, Academy has grown to greater than 300 shops throughout 21 states and counting. Academy’s mission is to offer “Fun for All” and Academy fulfills this mission with a localized merchandising technique and worth proposition that strongly connects with a broad vary of shoppers. Academy’s product assortment focuses on key classes of outside, attire, sports activities & recreation and footwear via each main nationwide manufacturers and a portfolio of personal label manufacturers. For extra data, go to www.academy.com.

SOURCE Academy Sports + Outdoors