Do execs desire Canon? EOS R1 gross sales rose greater than 300% on MPB through the World Cup buildup

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Nobody can actually say which digicam model reigns supreme with regards to skilled sports activities pictures, however the newest knowledge from MPB – the world’s largest pictures gear resale platform – factors to Canon.

According to MPB, through the build-up to and preliminary 14 days of the 2026 FIFA World Cup (from January 01 to June 23), gross sales of the Canon EOS R1, the model’s flagship digicam, rose by a whopping 344% in comparison with the identical interval final 12 months.

At the identical time, on-site searches for the Sony A9 III, the perfect digicam for sports activities pictures from the Alpha model, rose by 119% however led to a extra modest 63% general improve in gross sales year-on-year.

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Curiously, each single R1 listed on MPB within the US and UK has a shutter depend of 1,000. Most uncommon, given the 40fps burst pace and that it is a rapid-fire sports activities and motion powerhouse!

“For sports photography, it’s all about features like subject tracking, continuous shooting speeds, buffer depth, low light capabilities and overall image quality,” said Amy Moore, a camera expert at MPB.


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