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I confess, even after a number of years writing about videogames for cash, I nonetheless need to pause generally and bear in mind which CD Projekt is which. I exploit this helpful mnemonic rhyme: If CD Projekt Red you see, that is the oldsters who made The Witcher 3. If CD Projekt alone you view, that is the father or mother firm. Doo bee doo.
But I suppose it is time for me to throw that rhyme out, as a result of CD Projekt is rebranding itself as CD Projekt Red, bringing the entire enchilada underneath the identical model. “In the opinion of the Management Board, the new company name will ensure full brand consistency and facilitate the identification of the Company with its products on the global market,” quoth the corporate within the relevant resolution.
Which does imply that, sooner or later, I’ll now have an excellent more durable time distinguishing between actions undertaken by CD Projekt Red (née CD Projekt) and, uh, CD Projekt Red (the video games individuals). See? It’s already occurring. How might Marcin Iwiński do that to me?
I grudgingly admit it is smart, although. To many people, CD Projekt is CD Projekt Red. I’m much more involved with Cyberpunk 2 and The Witcher 4—each operations that fall underneath the corporate’s game-dev rubric—than I’m with the broader firm’s broad company machinations. To the general public, this firm is a game-development studio with another stuff connected, even when the nitty-gritty of its company construction is the reverse.
So, hey, is smart. But I want a brand new rhyme. If broader company choices they’re making, that is the company arm that was once CD Projekt, and no mistaking. If designing Geralt’s new beard they be, that is the game-dev arm. Fiddle de dee.
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