Calvin Klein Opens New Life-style Store in Seongsu, Seoul

Calvin Klein not too long ago opened its latest way of life retailer in Seongsu, Seoul, additional increasing the model’s presence in one in all Asia’s most influential style and cultural locations.    

About the Store   

Located at 67, Seongsui-ro within the coronary heart of Seongdong-gu, the brand new three-floor retailer contains a customized design idea that blends Calvin Klein’s signature minimalist design language with the neighborhood’s industrial character.   

Spanning three tales, the shop preserves components of the constructing’s unique construction whereas introducing Calvin Klein’s heat, fashionable aesthetic. A big-scale marketing campaign billboard crowns the constructing’s façade, whereas Calvin Klein branded flags on the entrance prolong the model’s presence throughout the outside. Upon coming into, shoppers are greeted by a dramatic double-height atrium that serves as the shop’s architectural point of interest. Featuring curated product shows, customized ornamental components impressed by Seoul and a two-story digital display screen showcasing the most recent campaigns, the house instantly immerses buyers on this planet of Calvin Klein.    

The retailer brings Calvin Klein’s full imaginative and prescient to life, showcasing the model’s iconic denim and underwear alongside transitional outerwear, knits, equipment and key seasonal kinds. The first flooring is devoted to denim, whereas the second flooring is anchored within the model’s signature underwear. Across the 2 flooring, Calvin Klein icons are styled with complementary attire and equipment, bringing the season’s key seems to life. The third flooring homes a devoted house for styling appointments and elevated shopper experiences.   

Throughout the shop, unique uncovered concrete partitions and beams are lime-washed in gentle off-white tones, complemented by heat neutrals, pure supplies and present blackened cold-rolled metal to create an inviting backdrop for Calvin Klein’s iconic merchandise. Materiality and craft are expressed via regionally sourced accents comparable to straw plaster show tables, stained native pine tables, heat off-white metal fixtures and money desks and plinths crafted from chiseled Geochang granite. Hanji paper screens are discovered all through the shop, together with bespoke rugs, paper sconces by Preziosi Lighting, paintings from regional artists and curated classic objects that create an setting firmly rooted within the native tradition.   

The Grand Opening Event   

To commemorate the shop opening, Calvin Klein hosted a grand opening celebration on the retailer attended by a few of the world’s hottest Ok-pop stars. Mingyu of SEVENTEEN, Yeonjun of TOMORROW X TOGETHER and Ahyeon and Rora of BABYMONSTER attended the celebration carrying the most recent Calvin Klein kinds.     

Visit the Calvin Klein Seongsu way of life retailer at 67, Seongsui-ro, Seongdong-gu, Seoul.