Bomb Pop Returns as Official Sponsor of Little League®, Bringing Even Extra Summer time Enjoyable to Households and Communities

As pleasure continues to develop across the greatest stage in youth sports activities, Little League^® International at the moment introduced the return of Bomb Pop, one in all America’s most iconic frozen treats, as its latest Official Sponsor, bringing again collectively two manufacturers which have been synonymous with summertime reminiscences for generations.

“Bomb Pop has long been part of the sights, sounds, and traditions that make summer so memorable for families, and we’re excited to welcome them back as an Official Sponsor of Little League” stated Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer. “Together, we’re bringing two iconic summer experiences together in a way that celebrates community, childhood, and the unforgettable moments that happen both on and off the field while more importantly working together to support opportunities and access in communities all around the world.”

Reuniting after practically a decade aside, the brand new partnership will have fun the enjoyment of youth baseball and softball via fan experiences, digital engagement, and particular activations all through the Little League Baseball World Series in Williamsport, Pennsylvania, whereas supporting Little League’s mission to supply life-changing experiences for kids and communities around the globe all through the whole 12 months.

Throughout the Little League Baseball World Series, followers can anticipate thrilling Bomb Pop-themed activations and alternatives to have fun one in all America’s best summer time traditions alongside the world’s premier youth baseball event.

“We’re thrilled to once again join the Little League family,” stated Wells Enterprises Chief Marketing Officer Isabella Chia. “Bomb Pop has always been about celebrating summer, making memories, and bringing people together. Those same values come to life every summer as part of the World Series events, where children from around the world inspire millions through sportsmanship, teamwork, and the simple joy of playing the game. We’re proud to bring an iconic summer treat to one of youth baseball’s most memorable traditions.”

The partnership additional strengthens Little League’s roster of Official Sponsors, whose collective funding helps create an equitable, world-class expertise for members from greater than 80 nations and areas. Together, Little League and its companions assist scale back monetary boundaries, assist event operations, improve the fan expertise, and put money into applications that develop entry to baseball and softball.

With the addition of Bomb Pop, the group’s sponsor portfolio in 2026 is the most important and most impactful that it has ever been and contains nationally acknowledged manufacturers dedicated to supporting youth growth, every serving to develop entry to baseball and softball whereas investing in more healthy, stronger communities. To study extra about Little League’s Official Sponsors and their dedication to supporting the Little League expertise, go to LittleLeague.org/Sponsors.

The 2026 Little League Baseball World Series takes place on August 19-30 with all video games broadcast throughout ESPN platforms. Fans can study extra by visiting LittleLeague.org/WorldSeries. 

About Bomb Pop^®

Since 1955, Bomb Pop® has been a colourful a part of American summer time traditions. Known for its iconic pink, white, and blue form and signature cherry, lime, and blue raspberry flavors, the unique Bomb Pop has introduced generations collectively round scorching summer time days, yard cookouts, ballgames, celebrations, and on a regular basis moments of frozen enjoyable. Today, Bomb Pop continues to place its personal daring spin on the ice pop class with a rising lineup of flavors and mashups, whereas the Original Bomb Pop is made with colours from pure sources. Bomb Pop is a part of Wells Enterprises, Inc., an unbiased working firm of the Ferrero Group.