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On the most recent episode of Breaking Through the Mayhem, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Adam Katz for a pointy dialog about reinvention, management, sell-side decisioning, and what makes adtech such an energizing business to construct in.
Marybeth has moved by means of nearly each seat within the adtech ecosystem, from account administration to government management, with stops at The Trade Desk and now Index Exchange. That vary comes by means of clearly in her player-coach strategy to management: keep shut sufficient to the small print to assist groups clear up actual issues, continue learning because the market shifts, and construct belief by understanding what really occurs within the room with shoppers.
The episode additionally will get into why this business retains pulling folks in. New fashions, new partnerships, sell-side decisioning, marketplaces, measurement, MCPs, agentic workflows – the dialog is consistently altering. For Marybeth, that tempo is precisely what retains the work fascinating.
At Sightly, we’re grateful to work with companions like Index Exchange and leaders like Marybeth who’re serving to form the place the business goes subsequent.
🎧 Listen to the total dialog HERE:
This web page was created programmatically, to learn the article in its unique location you possibly can go to the hyperlink bellow:
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