Marketing Principal – Digital Marketing & Way of life in Memphis, Tennessee

Description

The Opportunity:

Join the Commercial group shaping how FedEx DataWorks goes to market. As Marketing Principal for Growth, you may be a senior advertising and marketing voice driving the digital advertising and marketing and lifecycle packages for provide chain intelligence.

Your Mission:

Your mission is to steer the planning, execution, and optimization of built-in digital advertising and marketing and portfolio packages that drive demand, engagement, and certified pipeline for Dataworks options.

What You’ll Do:

• Lead the design, execution, and optimization of built-in digital advertising and marketing packages that drive demand, engagement, and certified pipeline for Dataworks options.
• Develop and evolve lifecycle advertising and marketing packages throughout the shopper journey, together with prospect schooling, lead nurturing, buyer communications, retention, and promotional campaigns that enhance engagement and conversion.
• Develop the optimum promoting combine and handle upper-funnel paid advertising and marketing actions throughout search, web optimization, paid social, show promoting, third-party media, and digital accomplice alternatives.
• Plan, execute, and optimize multi-touch digital campaigns that align with go-to-market priorities, goal industries, purchaser personas, and accomplice motions.
• Develop and handle academic webinar packages, together with promotion, registration technique, viewers engagement, post-event nurture, and efficiency optimization.
• Monitor marketing campaign efficiency and leverage analytics, attribution, and buyer insights to constantly optimize buyer journey efficiency, channel effectiveness, engagement, and pipeline contribution.
• Collaborate intently with Brand & Communications and GTM Marketing to make sure cohesive marketing campaign planning, constant product messaging, and aligned buyer experiences throughout all digital touchpoints.

Who You Are:

• You expertise in B2B senior advertising and marketing roles— ideally in information, logistics, provide chain, or enterprise SaaS.
• Strong understanding of B2B digital advertising and marketing, demand technology, and lifecycle advertising and marketing throughout paid, owned, and accomplice channels.
• Experience growing and optimizing built-in, multi-channel campaigns that drive engagement, certified pipeline, and income progress.
• Familiarity with advertising and marketing automation platforms equivalent to Adobe Marketo Engage, together with marketing campaign testing, execution, lead nurturing, buyer journey optimization, and efficiency reporting.
• Experience managing academic webinar packages and campaigns that assist prospect schooling, buyer engagement, and demand technology.
• Comfortable thriving in a startup-style surroundings with evolving priorities and the flexibility to stability planning with hands-on execution.
• Highly collaborative with the flexibility to construct robust cross-functional relationships.
• Excellent communication expertise and the flexibility to leverage AI to enhance advertising and marketing effectivity and execution.

Minimum Education

Bachelor’s diploma/equal in Marketing, Finance, Computer Science or associated enterprise self-discipline.

Minimum Experience

You have 7–12 years of progressive expertise in B2B advertising and marketing, with vital time in a senior or lead capability — ideally in information, logistics, provide chain, or enterprise SaaS.

Domicile Information

This place is eligible for distant work and could also be situated anyplace inside the United States excluding AK, HI and U.S. territories, nonetheless should you stay inside the 50 miles radius of a campus you may be required to work at a FedEx campus location a number of occasions per week.

Business Summary:

Your mission is to outline how we develop. You will set the strategic route for our go-to-market efforts, lead cross-functional alignment on positioning and messaging, and guarantee our advertising and marketing investments translate into measurable enterprise outcomes. You are the connective tissue between product, gross sales, and the market.

Preferred Qualifications:  

Pay Transparency: The compensation listed displays the pay vary or fee of pay fairly anticipated for this posted place on the posted location or areas. If this chance contains a number of job ranges, the pay data represents the minimal and most vary for all ranges in that job household. Actual pay is set by a number of job-related elements permitted by regulation and related to the place, together with, however not restricted to, expertise relative to the job, tenure, market stage, pay on the location for this job, efficiency, schedule, and work task.

Pay: US Pay Range: $127,981 – $159,976

Additional Details: 

Pay Transparency:
The compensation listed displays the pay vary or fee of pay fairly anticipated for this posted place on the posted location or areas.  If this chance contains a number of job ranges, the pay data represents the ranges for every stage in that job household. Actual pay is set by a number of job-related elements permitted by regulation and related to the place, together with, however not restricted to, expertise relative to the job, tenure, market stage, pay on the location for this job, efficiency, schedule, and work task. In California, the compensation listed displays the vary or fee of pay fairly anticipated for this posted place upon rent. In New Jersey, any compensable Security and Walk time will likely be paid to non-exempt/hourly workers on the state minimal wage.

For particulars on our complete advantages, click on here.

FedEx Dataworks is an Equal Opportunity Employer together with, Vets/Disability.

Dataworks doesn’t discriminate in opposition to certified people with disabilities in regard to job utility procedures, hiring, and different phrases and situations of employment. Further, Dataworks is ready to make cheap lodging for the recognized bodily or psychological limitations of an in any other case certified applicant or worker to allow the applicant or worker to be thought of for the specified place, to carry out the important capabilities of the place in query, or to take pleasure in equal advantages and privileges of employment as are loved by different equally located workers with out disabilities, except the lodging will impose an undue hardship. If an inexpensive lodging is required, please contact [email protected].