Banijay Entertainment Unveils Formidable Pan-European Life-style Format with Vinted

Media and leisure group, Banijay Entertainment, right this moment broadcasts Live Better for Less, an bold new pan-European way of life leisure format produced by Banijay UK’s Electric Robin, in collaboration with Vinted and WPP Media. The collection will launch concurrently throughout seven European territories in September 2026, creating a brand new benchmark for internationally scalable branded leisure.

At a time when customers throughout Europe are in search of smarter methods to handle their funds and existence, Live Better for Less gives sensible, achievable options. Each episode follows people and households going through relatable challenges: an excessive amount of litter, restricted budgets, and objectives that really feel out of attain. With steering from trusted native hosts, contributors unpack their habits and existence earlier than taking motion to promote and reuse gadgets they already personal, determine hidden worth of their belongings, and make small however significant modifications that create lasting influence.

The undertaking will include seven native collection of Live Better for Less, every comprising 7×24′ episodes, supported by an modern localisation technique, developed in partnership with next-generation AI localisation supplier Adapt. Adapt’s platform orchestrates main AI fashions for translation, voice technology, and visible lip sync, enabling expertly educated linguists and audio consultants to effectively localise content material for every market whereas sustaining the authenticity of the unique performances.

The collection will air within the UK, France, Germany, and Spain (Prime Video), the Netherlands (RTL 4), Poland (TVN Style), and Italy (Warner Bros. Discovery’s Real Time). The Netherlands host is tv presenter and mindset coach Chimène van Oosterhout; house organisation skilled Agnieszka Witkowska heads up the Polish version; Italy’s model is hosted by presenter Lodovica Comello; TV persona with a famend dancing and broadcasting profession, Motsi Mabuse, leads the collection within the UK; media persona, writer and tv host Riccardo Simonetti fronts the German model; in Spain, designer and tv persona Juan Avellaneda fronts the collection; and French audiences will likely be guided by cleansing and organisation skilled Alexandre Cressiot.

Ross Brandon, Co-Founder, Electric Robin provides: “Live Better for Less represents a compelling new model for integrated brand storytelling, showcasing how premium entertainment can drive meaningful consumer engagement while delivering an efficient and scalable solution for international content production and distribution.”

Andrew Smith, Senior Brand Director, Vinted feedback: “Across Europe, most of us have asked ourselves at some point: where am I going to find the money for that? Research^* among our members shows that part of the answer is often already sitting at home: in drawers that haven’t been opened in years, in cupboards full of things someone else could really use. Last year alone, €10.8 billion went directly back into our members’ pockets through selling on Vinted. ‘Live Better For Less’ puts that idea into people’s living rooms, and we hope it inspires them to see that choosing second-hand – whether it’s clothes, electronics, or more – is simply the smart and savvy choice. 

Sam Grindey, Director, Sports and Entertainment at WPP Media said: “Branded entertainment works best when audiences actively choose to spend time with it. Live Better for Less was designed from the outset to entertain viewers while supporting Vinted’s mission of making second-hand first choice. Bringing together media, production and local market expertise from the start has enabled us to create a format that can scale internationally while still feeling locally relevant.”

Justin Beaudin, CEO Adapt: “Live Better for Less is a great example of how AI should be used in content localization, not to replace creative talent, but to help great stories reach more audiences. Today, we can go beyond translation alone. By combining leading AI models with experienced localization professionals we can preserve the original voice and performance while making every version feel local to its audience.”

Award-winning Electric Robin (Banijay UK) crafts high-quality and modern leisure for main manufacturers. Recent successes embrace Summer Unboxed with Maisie and Joel (Boots for Channel 4), Train–ing It with Joe Wilkinson (Rail Delivery Group for Channel 4), Jeremy Pang’s Hong Kong Kitchen (Hong Kong Tourism Board for ITV) and Dare to Defy (Nissan for Prime Video).