Sinclair Oil turns to cell gaming to drive loyalty

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Dive Brief:

• HF Sinclair has added game-linked rewards to its Dinopay loyalty program, in line with an announcement final week.
• The distributor and branded gas retailer mentioned the replace goals to drive go to frequency at its stations. Sinclair used the LoyaltyPlay resolution from Mistplay, a cell gaming rewards and loyalty know-how firm, for the function.
• Convenience retailers have been launching or updating their loyalty packages at breakneck pace this 12 months as rising costs proceed to place strain on customers.

Dive Insight:

As weak client sentiment weighs on c-store spending, retailers should not solely creating loyalty gives to encourage visits, but in addition revamping their packages with new options and advantages designed to spice up engagement.

Sinclair, whose retail community contains over 1,900 branded gasoline stations throughout the U.S., is the most recent operator tapping into this development. The new replace lets clients earn gas reductions by taking part in cell video games promoted throughout the Dinopay cell app, with rewards tied on to purchases, per the announcement.

The firm carried out game-linked rewards to distinguish its loyalty gives and maintain members energetic between visits whereas “providing a tangible incentive to return to the pump sooner,” in line with the announcement.

During a marketing campaign with the brand new rewards that ran from November 2025 via June 2026, Sinclair reported a 42% enhance in web site visits amongst “highly engaged members” and a 9.7% enhance in gas purchases tied to reward redemptions, in line with the announcement.

“LoyaltyPlay gave us a compelling way to motivate repeat visits and increase engagement through interactive customer experiences — all connected to Sinclair Top Tier Gasoline,” mentioned Nick Gauger, supervisor, loyalty and advertising and marketing for Sinclair Oil. “The program helped accelerate return trips and deepen engagement with the DINOPAY app.”

Game-linked rewards aren’t the one current addition to Sinclair’s loyalty program. Earlier this month, the corporate launched Mammoth Monday, a weekly gas financial savings occasion. By activating an unique in-app coupon, Dinopay members can save as much as 25 cents per gallon on Mondays at collaborating Sinclair stations