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BERLIN (Sept. 2, 2026) — At IFA 2026, Packard Bell, below the Acer Group, marks its a hundredth anniversary with a full relaunch: a brand new visible identification, a “Tech it easy” philosophy, and a brand new assortment of merchandise, led by the 14.5-inch DotBook laptop computer, arriving in European retail ranging from This fall 2026.
Founded in 1926 in Los Angeles, Packard Bell first made client radios accessible to a wider viewers, then helped democratise color tv and, a long time later, private computer systems. Across each period, the model constructed its popularity on the identical precept: bringing helpful know-how to the numerous, not the few.
A century later, that mission stays as related as ever. As electronics develop in complexity, Packard Bell comes again with a less complicated query: what do individuals really want? The reply matches in three phrases, “Tech it easy”: Technology designed for on a regular basis life, at an inexpensive worth.
“Celebrating our 100th anniversary is the right moment to go back to our roots. People need technology that helps them study, work, and stay in touch, all at a fair price. That is what ‘Tech it easy’ means—our signature focus on keeping things simple,” stated Valerie Piau, EMEA vice chairman, Acer Europe SA.
An Identity Designed for a New Generation
The refreshed identification has been constructed round a single form: the dot. The new emblem, a constellation of dots, hides the letters “P” and “B” in plain sight, an summary nod to a century of historical past redrawn for the current. The dots are regarded as cells reasonably than pixels, a approach of signaling know-how that’s human and constructed for actual life.
The model speaks the best way it’s designed. A heat, plain-spoken tone of voice replaces tech jargon; way of life imagery reveals individuals utilizing the merchandise of their each day life. The firm will first construct its model presence on digital channels, the place the brand new technology of shoppers store. Four vibrant colors (orange, purple, inexperienced, and yellow) join the dots from campaigns to merchandise, bringing vitality and heat to cabinets.
A First Wave Built Around Everyday Moments
The assortment is led by the DotBook, a 14.5-inch laptop computer constructed for shopping, streaming, and on a regular basis work, recalling the primary netbooks that made Packard Bell a fixture of household properties. Around it, the primary wave covers the moments the place know-how truly lives:
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DotLoop |
A suitcase vinyl turntable for the lounge |
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DotTune |
A speaker that revives residence listening |
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DotLine |
A vibrant 4G characteristic cellphone for households and digital-balance seekers |
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DotLook |
Audio glasses that deal with music and calls with none earbuds or display screen |
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DotShine |
A hoop gentle for creators |
|
DotCombo |
A keyboard-and-mouse set for the desk |
|
DotBass |
The indispensable color matching headphones |
Packard Bell can be opening its universe to companions. Unveiled at IFA alongside the primary wave with a startup referred to as Steasy®, is a linked mini-steamer that brings the identical everyday-first philosophy to the kitchen. More than an enlargement into residence home equipment, this partnership represents a pure extension of the Packard Bell imaginative and prescient: creating sensible, accessible, and design-led merchandise that match seamlessly into on a regular basis life. The first product from the collaboration might be out there in Europe ranging from This fall 2026, with additional launches deliberate via 2027.
Packard Bell throughout the Acer Group
Packard Bell brings a extra vibrant and lifestyle-oriented strategy to client know-how, providing distinctive colors, expressive design, and ease. Powered by the tech experience, international attain, and client know-how of the Acer Group, the Packard Bell model advantages from a longtime operational infrastructure together with multilingual buyer help throughout 28 nations, a community of service centres all through the EMEA area, and logistics and retail relationships constructed over a long time of client know-how management.
Availability
The Packard Bell DotBook might be out there in EMEA in September ranging from €499.–.
The Packard Bell DotLoop might be out there in EMEA in September ranging from €149.–.
The Packard Bell DotTune might be out there in EMEA in September ranging from €34.99.–.
The Packard Bell DotLine might be out there in EMEA in November ranging from €69.–.
The Packard Bell DotLook might be out there in EMEA in September ranging from €99.–.
The Packard Bell DotShine might be out there in EMEA in October ranging from €39.–.
The Packard Bell DotCombo might be out there in EMEA in September ranging from €39.–.
The Packard Bell DotBass might be out there in EMEA in September ranging from €29.–.
The Packard Bell Steasy might be out there in EMEA in October ranging from €199.–.
About Packard Bell
Founded in 1926 in Los Angeles, Packard Bell made its title bringing accessible radios, color televisions and later private computer systems to a large viewers. The model celebrates its centennial in 2026 with a relaunch constructed on a brand new identification, the “Tech it easy” philosophy and a product vary spanning computing, audio, cell and creator equipment. Packard Bell is a part of the Acer Group. Visit for extra data.
Media Contact
Manuel Linnig Tel: +41 91 2610 522 Email: [email protected]
© 2026 Acer Inc. All rights reserved. Acer, the Acer emblem, Packard Bell and the Packard Bell emblem are registered emblems of Acer Inc. Other emblems, registered emblems, and/or service marks, indicated or in any other case, are the property of their respective house owners. All affords topic to alter with out discover or obligation and will not be out there via all gross sales channels. Prices listed are producer advised retail costs and should fluctuate by location. Applicable gross sales tax further.
© Steasy, the Steasy emblem are emblems of Steasy AG or its subsidiaries.
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