Photographing the MADE Bike Show: Behind the Scenes

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Mosaic 32 First Look Cover

(Photo: Josh Ross/Velo )

Updated September 3, 2026 12:46PM

Welcome to Dropped, a brand new weekly street and gravel biking publication from Velo that brings you the most recent concepts we’re debating endlessly on group rides, and a glance behind the scenes of our protection. 

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I not too long ago attended the MADE bike present. It’s in Portland, so it’s a brief commute for me, and performs host to among the most stunning handcrafted bikes of the 12 months. Walking right into a former shipbuilding dry dock lit with twinkly lights, you’re surrounded by handmade bikes and the craftspeople who construct them. It must be simple to take nice photos, however everyone seems to be attempting to do the very same factor.

Some individuals get possessive

Outside of Zidell Yards, the situation of the occasion is massive, however a number of area doesn’t essentially imply a number of usable area for taking pictures. There’s a stress to that the place trade people can get very possessive about particular spots. That seems like a cool spot over there, however so-and-so all the time units up there. Do I care?

Big Block 427 road bike at the MADE bike show

I are likely to get there sooner than others, however I’ve had individuals truly arrange in entrance of my tripod earlier than and I’d fairly not take care of it. It’s a random stretch of pavement in entrance of a wall. I’ve different issues to focus on, and one of the best location is extra fluid anyway. For me it’s about isolating the bike fairly than the specifics of background textures.

Of course, this isn’t my first 12 months right here. I’d already handled all of this in previous years and this 12 months I had a plan. I knew earlier than I even arrived that I used to be going to keep away from the principle constructing. I needed to keep away from each the morning mild that causes sturdy verticals and different individuals strolling round combating for a shot towards the wall. Instead I deliberately went to the unloved, full solar spot that’s as removed from the constructing as you will get.

Made Show 2026 behind the scenes
I’m getting video B-roll right here. Keep the motion easy! (Photo: Chris Ho Photography)

Building a signature look

I typically attempt to have the solar behind the digicam, hitting the bike straight on. Sometimes we’re blessed with typical Portland overcast skies, however even then, the solar route issues. I additionally need the saddle and handlebars to face out towards a lightweight background, and I all the time shoot from a low angle. That means I can’t use the pavement because the backdrop.

Made Show 2026 behind the scenes
(Photo: Chris Ho Photography)

Doing my very own factor

The entire problem at MADE is to create photos that look distinct. It is uncommon to all the time shoot from such a low angle, and it’s additionally uncommon to embrace the solar fairly than disguise from it. I say let the metallic shine and simply be sure that the shadows fall in the correct spot. Coincidentally, that additionally lets me decide places nobody else needs, saving me from having to jostle for area.

Then there’s framing. Most individuals within the trade use an extended 200mm and even 300mm lens. That selection isolates the bike with ease and appears spectacular. It stands out from on a regular basis pictures, however as a result of most everybody in biking media depends on it, that look tends to be related throughout shops.

I come from a background in studio product pictures; I like the medium format look and I do know it nicely. To replicate that wider subject of view whereas sustaining a shallow depth of subject, I sew a number of pictures collectively. That further context creates an attractive distinction between the tender, out-of-focus background and the sharp topic.

Prova Mostro Integrale at the MADE show
(Photo: Josh Ross/Velo)

It’s slightly tougher to do issues this fashion, however I do know precisely how one can make it work. The actual problem is sticking to my weapons. I had somebody assist me out this 12 months, and there are all the time individuals I do know speaking or giving recommendation. Everyone thinks they know the way it must be achieved, and so they query my course of as a result of it doesn’t seem like it’s going to work. It will also be troublesome to handle because the solar strikes.

It’s bodily laborious on me as I do the work, too. At one level, I used to be apprehensive the digicam would overheat from the direct solar and I used to be dripping with sweat. I’ve practiced this method time and again for years, however I’ve to be keen to stay to what I do know works and belief—with out with the ability to see the ultimate outcomes on website—that it’s going to come collectively. It’s genuinely scary when there is no such thing as a second probability and nobody checking the work because it occurs like there’s on a industrial shoot. I’ve had issues go flawed.

Ultimately, I caught to what I’d practiced this 12 months and it labored. I breathed a sigh of reduction that night and got here away from this 12 months’s present glad to have embraced some bizarre spots whereas different individuals at MADE had been combating for background textures.

Next 12 months I’m advised that we gained’t be on the identical location. Instead of the challenges that include a darkish and cluttered inside and a full solar, crowded exterior, the present might be on the conference heart. I gained’t have had three years of apply there, so do I present up between at times and apply? Do I take the bikes outdoors or do I embrace that the pictures will seem like a conference heart flooring? There are a ton of questions that I don’t but know the solutions to, however I’m excited to determine.

Made Show 2026 behind the scenes
(Photo: Chris Ho Photography)

The gear

I do know bikes and cameras positively intersect. I exploit a Nikon Z6III and the Nikkor Z 105 macro lens, however choices from Canon or Sony work simply as nicely. Would anybody be inquisitive about an in-depth bike pictures tutorial article someday? Let me know!


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This web page was created programmatically, to learn the article in its authentic location you’ll be able to go to the hyperlink bellow:
https://velo.outsideonline.com/road/road-gear/photographing-made-bike-show/
and if you wish to take away this text from our website please contact us