PharmaLinea expands hydration portfolio with creatine and collagen stick ideas

PharmaLinea has introduced the growth of its hydration portfolio with the launch of two new hydration+ ideas: >Your< Hydramin + Creatine Sticks and >Your< Hydramin + Collagen Sticks.

The model stated the merchandise mix its sugar-free lively hydration expertise with “two of the most dynamic ingredients in the supplement market today.”

Both use PharmaLinea’s proprietary AminoAbsorb hydration expertise, which utilises amino acid cotransport pathways to reinforce speedy absorption of water and electrolytes. 

“With the introduction of >Your< Hydramin + Creatine Sticks and >Your< Hydramin + Collagen Sticks, we are strategically extending the >Your< Hydramin Line into new, high-growth lifestyle segments,” stated PharmaLinea’s Strategy Director, Matevž Ambrožič. 

By constructing on the robust basis of useful, sugar-free lively hydration and mixing it with focused, trending elements, we’re creating extra related, benefit-driven options for in the present day’s customers.

“Today’s consumers are increasingly seeking smarter, more efficient products that combine multiple benefits into one simple daily habit.”

“Your Hydramin + Creatine Sticks offer exactly that — the product sits at the intersection of two powerful trends: functional hydration and the repositioning of creatine as a lifestyle ingredient,” he added. 

The firm stated that, as manufacturers similar to Thorne spotlight the advantages of hydration and creatine, these classes are more and more transferring from area of interest sports activities use into the mainstream.

Its >Your< Hydramin + Collagen Sticks are a private-label complement that mixes sugar-free lively hydration with the advantages of collagen, which Ambrožič stated was developed in response to the rising convergence of magnificence and nutraceuticals, including that customers are “increasingly expecting visible results from within.”

Clinical backing

The two ideas are constructed on the formulation and expertise behind >Your< Hydramin Sticks, which have been not too long ago evaluated in a randomised, managed crossover examine carried out on the University of Memphis. 

“The findings showed encouraging hydration performance of >Your<  Hydramin Sticks compared with water, with performance comparable to the sugar-containing electrolyte comparator, while maintaining a blood glucose response closer to water. We are now working towards scientific publication of the full study results,” stated Maja Orešnik, Science & Research Director at PharmaLinea.

“For PharmaLinea, the completed study represents an important step in building the clinical evidence behind their hydration solutions.”

As we develop the road with added creatine and collagen, its basis stays the identical: sugar-free lively hydration enabled by our proprietary AminoAbsorb expertise.