Trump blamed for decline in Swiss journey to US

US President Donald Trump is contributing to a decline in journey to the United States amongst Swiss travellers.

After falling final 12 months, bookings for the US dropped even additional within the first half of 2026.

More

More

Trade coverage

Explainer: How the brand new US tariffs are already impacting the Swiss economic system

This content material was printed on

Sep 8, 2025


On August 1, US President Donald Trump introduced a tariff of 39% for Switzerland. The results are slowly changing into seen.

Read extra: Explainer: How the brand new US tariffs are already impacting the Swiss economic system

Between January and June, 120,000 Swiss travellers visited the US. That was 16.5% fewer than throughout the identical interval final 12 months, based on Andrea Beffa, managing director of the Swiss Travel Association. Speaking to the AWP information company on the sidelines of a press convention on Wednesday, she mentioned the decline had accelerated.

More

More

Global commerce

US tariffs drive Switzerland to rethink commerce ties

This content material was printed on

Sep 24, 2025


United States commerce coverage is rattling international locations worldwide and prompting them to redirect commerce flows at report pace.

Read extra: US tariffs drive Switzerland to rethink commerce ties

The sharp downturn is constant. Last 12 months, the variety of Swiss guests to the US fell by 10.6% to only over 361,000.

Lowest degree in twenty years

The outlook is equally bleak. “If this trend continues for the rest of the year, around 300,000 arrivals from Switzerland can be expected in 2026,” Beffa mentioned. That could be roughly consistent with the quantity recorded in 2007.

+ How Trump is manoeuvring Switzerland nearer to the EU

Over the previous two years, since Trump started his second time period in workplace, the US has misplaced round 1 / 4 of its Swiss guests. By comparability, 404,434 arrivals from Switzerland have been recorded in 2024.

Scepticism grows

At the identical time, scepticism in the direction of the US has additionally elevated, based on surveys carried out by insurer Allianz Partners.

“65% of Swiss respondents do not currently plan to travel to the US,” Pia Bodner, Head of Marketing and Products at Allianz Travel, mentioned at a media briefing. “Last year, the figure was 53%.”

In addition, 7% of Swiss respondents mentioned they supposed to cancel a deliberate journey to the US, up from 2% a 12 months earlier.

The enhance in scepticism was stunning as a result of “people have more or less become accustomed to the political situation in the US as it is”, the Allianz government mentioned.

There was solely a slight countertrend: 9% of under-30s mentioned they deliberate to journey to the US extra typically. The Allianz supervisor urged this might be linked to decrease air fares.

Join the talk:

+ How we produce information in English

Translated from German, reviewed by an English Department journalist.