Arabian Travel Market 2026 opens tomorrow in Dubai

“This 12 months is especially vital as we see continued evolution throughout each the trade and ATM itself. From the debut of ATM Travel Tech and an expanded concentrate on innovation to a convention programme exploring the traits and alternatives shaping international tourism, there’s a nice deal to sit up for over the following 4 days.

“The industry has also faced its share of challenges in recent months, reinforcing the value of bringing our community together in person. It is great to be back, and I’m looking forward to seeing the conversations, partnerships and opportunities that emerge over the course of the show.”

Technology might be a significant focus at this 12 months’s occasion with the debut of ATM Travel Tech as a devoted co-located present. Featuring greater than 180 exhibitors from 30 nations throughout two devoted halls, ATM Travel Tech will deliver collectively know-how firms, innovators and trade leaders to discover the options and partnerships remodeling the journey ecosystem.

At the guts of ATM Travel Tech, the 850sqm Tech & Innovation Hub will supply an immersive have a look at developments spanning synthetic intelligence, VR and AR, robotics, fintech and inexperienced applied sciences. The Hub can even characteristic the Future Stage, the place know-how leaders, entrepreneurs, researchers and innovators will discover how rising applied sciences are reshaping the trade, with periods addressing synthetic intelligence and automation, information and digital transformation, fintech, immersive know-how, robotics and next-generation journey platforms.

The stage will open with Dr Marwan Alzarouni, CEO, AI on the Dubai Department of Economy and Tourism (DET), exploring AI’s function in reshaping the journey panorama. The programme can even deliver collectively senior representatives from Sabre, Trip.com, Tripadvisor, Wego, MakeMyTrip, RateGain and Visa to look at agentic AI, the way forward for on-line journey businesses, funding and consolidation, digital discovery and the evolving journey provide chain.

Continuing the significance of data alternate, the Global Stage and Experience Hub will host trade leaders, policymakers, researchers and know-how specialists all through the four-day occasion.

The Global Stage will open with the Ministerial Debate: Building A Resilient Industry Through Collaboration, bringing collectively senior tourism leaders to debate how the GCC can rebuild traveller confidence, strengthen its international place, and lay the foundations for a resilient tourism future. Speakers will embody H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism; H.E. Shaikha Al Nuwais, Secretary General, UN Tourism; Fatima Jaafar Al Sairafi, Minister of Tourism; and Apostolos Tzitzikostas, EC Commissioner, UN Tourism.

Leading analysis organisations, together with Tourism Economics, an Oxford Economics firm, Euromonitor International, STR, Dragon Trail International, and different trade specialists, will share analysis and sensible insights designed to assist tourism companies navigate altering market circumstances and determine new progress alternatives.