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Our built-in resorts conduct a lot of initiatives to teach Team Members, patrons and native communities about accountable play, in help of the ideas established for the American Gaming Association’s Responsible Gaming Education Month.
One of Sands’ key methods for making certain an atmosphere of protected play in its casinos is upholding the tenets established by main accountable gaming organizations within the firm’s jurisdictions and world wide, together with the steering established by the American Gaming Association (AGA) because the firm relies within the United States.
In September, AGA celebrates Responsible Gaming Education Month, and Sands’ areas have supported its beliefs with quite a lot of new packages in 2026.
Sands China
In July, Sands China launched the Responsible Gaming Youth Talent Development Programme below the corporate’s Responsible Gaming Academy. The new program is tailor-made for college students on the University of Macau (UM) with the targets of elevating accountable gaming data, cultivating sensible capabilities, increasing worldwide views and nurturing future expertise for the sustainable growth of Macao’s built-in tourism and leisure {industry}.
The program combines {industry} experience from Sands China, educational sources from UM’s Institute for the Study of Commercial Gaming and neighborhood engagement expertise from the Youth Volunteers Association of Macau. This collaboration marks the primary adoption of an industry-academia-community collaboration mannequin inside Sands China’s accountable gaming packages.
“By synergizing corporate, academic and community resources, the innovative program has taken local students beyond classrooms through diverse forms of experiential learning, empowering them with a strong sense of social responsibility and a global perspective,” Dr. Wilfred Wong, government vice chairman of Sands China, mentioned. “We hope these young program participants will share what they have learned with their schools and communities, and use their positive influence to help promote the message of responsible gaming.”
On the heels of introducing this program, Sands China held its eleventh Responsible Gaming Ambassador Advanced Training Program Aug. 24-25 for 42 of Sands China’s accountable gaming ambassadors who’re stationed on on line casino flooring across the clock, on daily basis. The session centered on elevating consciousness of playing problems, enhancing ambassadors’ skill to establish potential points and equipping them to offer well timed help.
Complementing these coaching initiatives, Sands China made annual contributions earlier this yr to Macao nongovernmental organizations in help of their work to advertise accountable gaming schooling in the neighborhood. The firm donated almost $125,000 to 5 native organizations, bringing cumulative donations to greater than $1.2 million since 2006.
Marina Bay Sands
Representing its dedication to making sure Team Members keep present on the most recent accountable gaming practices, regularly strengthen consciousness and hone early identification and intervention expertise, Marina Bay Sands has ensured Team Members accomplished a variety of accountable gaming coaching packages over the previous yr.
Some frontline Team Members participated in Responsible Gaming Ambassador Training developed and facilitated by the University of Nevada, Las Vegas. The program equips Team Members with expertise to establish patrons who could also be experiencing difficulties with their gaming and supplies sources to refer them for help.
The built-in resort’s almost 800 accountable gaming ambassadors are required to finish the Singapore Government’s Ministry of Social and Family Development Enhanced Responsible Gambling Training that focuses on the indicators of gambling-related hurt, intervention approaches and accessible help companies for patrons in search of help.
To additional accountable gaming companies, Marina Bay Sands expanded its accountable gaming specialist workforce, which supplies steering and help to accountable gaming ambassadors and data and referral sources for patrons and members of the family in search of help. The workforce of 4 specialists present almost 24/7 protection and assist facilitate the built-in resort’s skill to ship well timed accountable gaming help and referral.
Looking forward, Marina Bay Sands will proceed to help the Singapore Government’s annual Responsible Gambling Awareness Week in October. Throughout the week, the resort will conduct consciousness initiatives and promote accountable gaming instruments, reminiscent of self-limit choices. Marina Bay Sands additionally will maintain back-of-house engagement actions to additional strengthen Team Member consciousness and schooling on accountable gaming.
These coaching and engagement initiatives are a part of Sands’ multi-faceted accountable gaming schooling program that additionally options consciousness campaigns, instruments and safeguards, strict protocols and procedures, and {industry} and neighborhood partnerships to make sure its resorts preserve protected on line casino environments and patrons have entry to supportive sources.
To be taught extra about Sands’ dedication to accountable gaming, learn the corporate’s newest ESG report:
This web page was created programmatically, to learn the article in its unique location you may go to the hyperlink bellow:
https://www.sands.com/news/responsible-gaming-and-education-month-2026/
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