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Making journey simpler is one problem. Giving individuals a motive to go and are available again is one other.
Day 2 of Newsweek’s New Destinations World Summit had me enthusiastic about each.
Three takeaways stayed with me:
🏴☠️ Community provides individuals a motive to return.
Sandra Douglass Morgan spoke in regards to the loyalty and engagement behind Raiders fandom. As a lifelong Las Vegas Raiders fan, listening to her acknowledge Oakland followers whereas discussing the workforce’s house in Las Vegas meant one thing to me. That historical past is a part of the expertise.
🧭 Limited time makes considerate curation worthwhile.
Sascha Gill’s level about smaller teams, fewer high quality experiences, and adapting to visitors’ wants stayed with me. I feel there’s a lesson there for on a regular basis journey, too: when somebody lastly has a free afternoon, assist them spend it nicely.
🤝🏼 Technology could make room for higher human service.
Brad Johnson mentioned how agentic AI can liberate journey consultants’ time. Travelers nonetheless need assist selecting experiences and navigating disruptions. Making the logistics simpler creates extra room for that private consideration.
Then we closed the day with a Cirque du Soleil Entertainment Group efficiency, a reasonably becoming end after a lot dialogue about what makes an expertise memorable!
Building Limon, I’m bringing these concepts again to a easy query: how can we assist somebody flip “I’d love to do that” into an expertise they really have?
A private story can create the curiosity. Thoughtful design could make the subsequent step simpler. And the expertise provides them a narrative of their very own.
Thank you to Newsweek for bringing us collectively at Resorts World Las Vegas for 2 days of studying and exploring. 🍋
What makes an expertise value returning for, even when there’s someplace new you would go?
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