Presley Gerber, son of Cindy Crawford and mannequin, dies at 27 :: WRAL.com

LOS ANGELES (AP) — Presley Gerber, the son of supermodel Cindy Crawford and businessperson Rande Gerber, died Sunday at age 27, a household consultant stated.

Gerber died at a rehabilitation facility, in accordance with on-line data of the Los Angeles County Medical Examiner. The medical expert didn’t present a reason behind dying Sunday. An post-mortem was carried out, however extra testing is required earlier than investigators can provide a trigger, in accordance with the medical expert’s web site.

The dying was confirmed by Allie Jenkins, a consultant for Crawford and Rande Gerber, who have been married in 1998.

“The family is asking for privacy during this very difficult and painful time,” Jenkins stated in an e mail Sunday evening.

Gerber was a mannequin in his personal proper

Gerber was a mannequin and the older brother of mannequin and actor Kaia Gerber. He had been open about his struggles with psychological well being and substance abuse, documenting his journey on Instagram. He even began a “Mental Health Mondays” collection on the platform to lift consciousness and share wellness suggestions. Across a number of episodes, he associated his personal experiences with substances starting from ketamine to kratom, in addition to his time at rehabilitation services.

He posted an Instagram video in March from Mexico, the place he stated he deliberate to take ibogaine, a potent psychedelic that’s being studied as a therapy for opioid habit, post-traumatic stress dysfunction and different circumstances. Ibogaine — recognized to typically set off doubtlessly deadly coronary heart issues — is banned within the U.S. beneath the federal authorities’s most restrictive class for unlawful, high-risk medication, though President Donald Trump directed his administration to ease restrictions and spur analysis.

Raised in Malibu, California, Gerber signed with the administration company IMG as an adolescent and made his runway debut for Moschino at 16. In 2018, he appeared alongside his mom — whose well-known magnificence mark he inherited — in a Pepsi Super Bowl advert that paid homage to her 1992 business for the soda model. That similar yr, he and his sister shot a marketing campaign for Calvin Klein denims.

Gerber later signed with DNA Models. His biography on the company’s web site describes him as an entrepreneur and mannequin who was impressed by “his mother’s legendary modeling career and his father’s lucrative business career.” Rande Gerber’s companies have included eating places, nightlife corporations and Casamigos — a tequila model he cofounded with George Clooney and Mike Meldman that was offered to Diageo in a $1 billion deal.

Gerber was open about his struggles with habit

Gerber’s modeling biography additionally described him as an “avid surfer and skater.” In an Instagram video posted in July 2025, Gerber described rising up as a devoted athlete who spent hours within the water practically day by day — a routine that got here to a halt when he began working. With much less bodily exercise, Gerber stated, he was placed on extra treatment and his high quality of life suffered.

“For me it took 10 years of looking back at my life being like, ‘Well, what changed?’ A lot of the time people would ask like, ‘You were such a happy kid; what happened to you?’” he recalled. “What happened was life happened and I wasn’t able to worry about one thing, which was my next meal and then get back in the ocean. Like I had to start making money, I had to start — I got a job.”

In an interview with Vogue final month, Kaia Gerber praised her brother for being so open about his expertise with habit.

“My parents for most of our lives were very, very private and didn’t share anything—and now we have this absolute teacher, my brother, who says, ‘I’m gonna be very human for everyone,’” she advised the journal. “There’s only so much you can hide from the world. And trying to put a lid on something just makes the person feel like you’re ashamed of them.”

In addition to his testimonial movies, Gerber’s Instagram was a set of modeling shoots and reminiscences that stretched again to childhood. His life round cameras influenced his personal curiosity in images as an artwork kind.

“I have always been the type of person to stop and take a picture when everybody is just focused on the destination,” he advised Vogue in 2016, on the event of his runway debut. “I feel like people walk by a countless amount of beauty in the world every day, and I hope that I don’t miss all of it.”