Robert Norris, often known as the unique ‘Marlboro Man’ utilized in advertisements for the cigarette model, has died at age 90.
Norris handed away at his ranch in Colorado Springs, Colorado, on Sunday. He’s survived by his two sons and two daughters, 13 grandchildren and 18 great-grandchildren.
For 12 years, Norris graced billboards and magazines because the Marlboro Man, a rugged man carrying a cowboy hat in wild terrain – with a cigarette hanging out of his mouth or in his hand.
However regardless of him pictured holding cigarettes for greater than a decade, Norris by no means smoked and he finally stop the advert marketing campaign when he felt he wasn’t setting a superb instance for his kids.
Robert Norris, 90, the unique ‘Marlboro Man’, died on Sunday at his ranch, Tee Cross, in Colorado Springs, Colorado. Pictured: Norris in an undated photograph because the Marlboro Man
He was approached by promoting executives who had been scouting for a cowboy to seem of their Marlboro Man commercials. Norris was the Marlboro Man for 12 years and appeared in TV commercials within the US and Europe. Pictured: Norris along with his buddy, actor John Wayne, left; and proper
Norris was born in Chicago, Illinois, however determined from a younger age that he needed to be a cowboy.
He started elevating horses at age 18, earlier than he finally moved to Colorado to purchase his ranch, Tee Cross Ranches, in 1950, which finally grew to 63,000 acres.
On the time, promoting executives for Marlboro cigarettes – initially marketed as ladies’s cigarettes – had been making an attempt to determine methods to promote them to males.
Chicago advertiser Leo Burnett conceived the thought of the Marlboro Man, a rugged cowboy smoking a Marlboro cigarette within the nice outside.
At first the corporate used skilled fashions. However quickly, Burnett felt that, for authenticity’s sake, he wanted to search out actual cowboys.
Norris’s son, Bobby, informed KKTV that promoting executives noticed his father in a photograph in a newspaper along with his buddy, actor John Wayne.
Quickly sufficient, they discovered him on the Tee Cross Ranches.
‘They walked out of their automotive, these guys of their pinstripe fits, and so they walked as much as Dad and so they mentioned: “How would you like to be in commercials for Marlboro cigarettes?”‘ Bobby informed KKTV.
‘He mentioned, “Well, I’m kind of busy right now. Why don’t you come back next week, and, if you’re serious, we’ll talk.” They got here again the subsequent week.’
Over the subsequent 12 years, Norris appeared on billboards and in magazines, and have become the primary Marlboro Man to seem on TV in each the US and Europe.
Norris by no means smoked and, feeling that he was setting a foul instance for his kids, he stop the promoting marketing campaign. Pictured: A sketch of Norris for Marlboro
After he stopped working for advert campaigns, Norris continued to work on his ranch and have become a philanthropist. Pictured: The landmark “Marlboro Man” billboard above Sundown Boulevard, California, in June 1997
Nonetheless, Norris was by no means a smoker and ended up leaving the marketing campaign after he felt he was setting a poor instance for his kids.
‘He at all times informed us youngsters: “I don’t ever want to see you smoking”,’ Bobby mentioned.
‘So certainly one of us lastly requested: “If you don’t want us smoking, why are you doing cigarette commercials?”‘
KKTV experiences that on that very same day, Norris referred to as up Phillip Morris, the corporate that produces Marlboro cigarettes, and stop.
Norris continued engaged on his ranch, elevating animals, which he liked.
In 2003, the proprietor of 5 child elephants that had been orphaned in Zimbabwe leased stalls on the ranch.
Norris adopted certainly one of them Amy, who finally grew to be eight toes tall and weighing 4,000 kilos.
She lived on the Fresno Zoo in California and Norris visited her till she handed in 2016.