Google now lets retailers add an ‘LGBTQ+ owned’ label to their profiles on Maps and Search

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Google announced at the moment that it’s including a brand new label on Maps and Search that may permit individuals to determine their enterprise as being LGBTQ+ owned. The new label is now obtainable to retailers within the United States with a verified enterprise profile on Google.

The new label joins the present choices obtainable to retailers, which embody Black-owned, Latino-owned, veteran-owned and women-owned. The label additionally expands on the “LGBTQ+ friendly” and “transgender safespace” labels which are seen on enterprise profiles on Search and Maps.

“We want to make it easier for others to find LGBTQ+ owned businesses in their own community,” mentioned Mackenzie Thomas, the product and advertising inclusion lead at Google, in an announcement. “Starting today, merchants in the U.S. with a verified Business Profile on Google can add an LGBTQ+ owned attribute to their profile, making it easier for customers to find and support them through Search and Maps.”

On a support page, Google notes that self-identification is non-compulsory and is at present solely obtainable to retailers based mostly on the United States. Customers are in a position to filter for companies utilizing the identification attributes.

Merchants can add labels to their enterprise profile by logging into their Merchant Center and navigating to the “Business information” web page. From there, you have to discover the “About your business” tab and scroll all the way down to the “Business identity attributes.” You can then click on the toggle button subsequent to the identification you need to add.


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