P&G manufacturers to serve extra Olympic and Paralympic Winter Games athletes than ever earlier than with top-performing family and private care services and products at Olympic and Paralympic Winter Games Milano Cortina 2026

• P&G unveils the “Champions Clubhouse,” a first-of-its-kind athlete expertise within the coronary heart of the biggest Olympic and Paralympic Villages on the Olympic and Paralympic Winter Games Milano Cortina 2026, providing athletes signature companies and merchandise from manufacturers corresponding to Gillette^®, Head & Shoulders^®, Tampax^® and Gillette Venus^®
• Every competing athlete will obtain a P&G Welcome Kit that includes top-performing merchandise, together with First Aid Beauty^®, Oral-B^® and SK-II^® to make sure athletes feel and look their greatest as they compete on the world stage
• Twenty-five P&G manufacturers, together with Bounty^®, Dash^®, Lenor^®, Puffs^® and Swiffer^®, join with followers by means of athlete partnerships and Olympic and Paralympic Games-inspired campaigns

CINCINNATI–(BUSINESS WIRE)–Procter & Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, at this time opened the doorways to the “Champions Clubhouse” within the Milano Olympic Village providing a various vary of athlete pop-up experiences and companies curated by P&G manufacturers, as a part of the corporate’s plans to serve roughly 3,500 winter athletes with top-performing merchandise all through the period of the Olympic and Paralympic Winter Games Milano Cortina 2026.

Serving Athletes on the Ground in Milano Cortina

For the primary time in Olympic and Paralympic Games historical past, the Champions Clubhouse, positioned in each the Milano Olympic Village and Cortina Paralympic Village, will supply bespoke experiences and companies to champion and have a good time athletes as they try to carry out at their greatest – simply as P&G manufacturers do day-after-day. Activities embrace:

• Head & Shoulders Scalp & Hair Studio: Premium hair and scalp care by means of customized evaluation, washing, therapeutic massage and styling to assist athletes really feel assured earlier than getting into the highlight.
• Gillette Barber Shop: Personalized shaving and beard-care from GilletteLabs and King C. Gillette to assist athletes look sharp and performance-ready.
• Tampax BraidBar: Confidence-boosting braiding companies, product sampling and a reside DJ to create an energizing pre-competition expertise.
• Gillette Venus Après Shave: A comfortable, ski lodge-inspired retreat providing product giveaways and a winter beverage bar.
• Chinese New Year Celebration: Gillette precision shaves, Pantene^® and Head & Shoulders hair wash and elegance, and conventional Chinese customs and commemorative presents.
• Champions Challenge: High-energy gaming matchups, influencer battles and interactive challenges for athletes that includes P&G manufacturers.
• MiCo to SoCal: Countdown to the LA28 Games: Celebrate the conclusion of the Olympic Winter Games Milano Cortina 2026 and construct pleasure for LA28 with summer time sport-inspired video games and giveaways.

For each competing athlete on the Olympic and Paralympic Winter Games P&G can be offering an unique Welcome Kit stocked with top-performing P&G merchandise to help their consolation, confidence and care on the Olympic and Paralympic Games. Athletes will get pleasure from premium merchandise to boost their expertise, together with:

• Luxurious SK-II Heritage PITERA™ Essence Kit
• First Aid Beauty Ultra Repair Cream
• Native^® Italian Vanilla Gelato deodorant, a debut scent
• Head & Shoulders Classic Clean shampoo
• Oral-B toothpaste and dental floss
• Dash and Lenor laundry detergent and scent beads

Alongside the Welcome Kit, P&G manufacturers will present complimentary services and products to satisfy the on a regular basis calls for of athletes and workers staying within the Olympic and Paralympic Villages, together with:

• Laundry Services provided by Dash and Lenor: All athletes within the Olympic and Paralympic Villages of the Olympic and Paralympic Winter Games Milano Cortina 2026 will expertise excellent cleansing efficiency once they wash their garments and uniforms within the laundry rooms, utilizing complimentary merchandise from Dash and Lenor, the Official Laundry Products of Milano Cortina 2026.
• Pampers Little Champions Kit: Developed in session with athlete dad and mom, the International Olympic Committee (IOC), International Paralympic Committee (IPC) and Milano Cortina Organizing Committee, Pampers^® will present athletes who’re touring to the Olympic and Paralympic Games with their young children with a equipment together with premium diapers, wipes and different presents, to help their little champions.
• Period Protection: Always^® and Tampax will present interval safety merchandise within the restrooms all through the Olympic and Paralympic Villages.

“Consistency is confidence for me,” stated Mikaela Shiffrin, Alpine Skiing, USA, three-time Olympic medalist. “When my day is anchored by the same P&G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.”

P&G Brands Take Inspiration from the World’s Top Athletes

More than 25 P&G manufacturers throughout the globe will even launch Olympic and Paralympic Games-inspired campaigns on-line and in-store, alongside tailor-made partnerships with main athletes, highlighting the superior merchandise that give their greatest day-after-day – identical to Olympians and Paralympians. Some athlete companions embrace:

• Figure Skating star Alysa Liu, USA, partnering with Venus
• Olympic hopefuls and brothers Jack Hughes, Hockey, USA and Quinn Hughes, Hockey, USA, partnering with Bounty^®
• Nine-time Paralympic Gold Medalist Oksana Masters, Para cross-country snowboarding, USA, partnering with a number of P&G manufacturers
• Silver Olympic Medalist Francesca Lollobrigida, Speedskating, Italy, partnering with Head & Shoulders, Dash and Ambipur^®
• Two-time Gold Medalist Anna Gasser, Snowboarding, Austria, partnering with P&G manufacturers together with Pantene, Oral-B and Venus
• Paralympian Giuseppe Romele, Para cross-country snowboarding, Italy, partnering with P&G manufacturers together with Head & Shoulders, Swiffer and Oral-B
• Paralympic hopeful Audrey Pascual, Para alpine snowboarding, Spain, partnering with P&G manufacturers together with Zzzquil^®, Oral-B and Ariel^®

“For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world,” commented P&G Chief Brand Officer Marc Pritchard. “Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.”

Advancing Access and Inclusion to Para Sport Across Italy

As a longstanding accomplice of the Paralympic Movement, P&G and its manufacturers are proud to be advancing entry to sport and on a regular basis inclusion within the host nation of the Olympic and Paralympic Games.

• Promoting Access to Para Sport: P&G Italy is contributing by means of concrete initiatives aimed toward selling and facilitating entry to sport for younger folks with disabilities, encouraging a wholesome way of life, and fostering inclusion and socialization. Among these initiatives are the creation of instruments to information folks with disabilities in direction of sports activities organizations, help for college occasions that promote the Paralympic spirit and civic schooling, the donation of kit, free sports activities programs, and lots of others.
• Investing in Education and Youth Inclusion: Thanks to the collaboration between P&G and the Fondazione Milano Cortina, as a part of the schooling program Gen26, I’mPOSSIBLE is now reaching Italian colleges. The international instructional toolkit developed by the International Paralympic Committee (IPC) offers lecturers with informative and sensible instruments to lift consciousness of the Paralympic motion and make bodily schooling extra accessible and inclusive.

About P&G’s Olympic & Paralympic Games Program

P&G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds international rights with the International Paralympic Committee (IPC) by means of the LA28 Games. P&G and its manufacturers have partnered with greater than 500 athletes throughout 37 sports activities and 17 international locations, celebrating their dedication to be one of the best they are often, simply as P&G manufacturers decide to delivering superior efficiency for individuals who rely on them day-after-day.

About Procter & Gamble

P&G serves customers around the globe with one of many strongest portfolios of trusted, high quality management manufacturers, together with Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G group contains operations in roughly 70 international locations worldwide. Visit for the most recent information and details about P&G and its manufacturers. For different P&G information, go to /news.

Contacts

P&G: Jeannie Tharrington ([email protected])

MMK+: Elisabeth McClure ([email protected])