Senior Associate, Travel Product Marketing (Business Cards & Payments) at Capital One

Overview

Senior Associate, Travel Product Marketing (Business Cards & Payments)

Senior Associate, Product Marketing

At Capital One, we’re constructing a number one information-based know-how firm. Still founder-led, Capital One is on a journey to assist our prospects succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our prospects get pleasure from and the advocacy they exhibit. We are succeeding as a result of they’re succeeding.   

Guided by our shared values, we thrive in an setting the place collaboration and openness are valued. We imagine that innovation is powered by perspective and that teamwork and respect for one another result in superior outcomes. We elevate one another and obsess about doing the proper factor. Our associates serve with humility and a deep respect for his or her duty in serving to our prospects obtain their objectives and understand their goals. Together, we are able to change banking for good.

The Role:

The Business Cards & Payments Marketing crew is a passionate and entrepreneurial crew of strategists. The Product Marketing crew is concentrated on growing built-in advertising and marketing methods to speak the worth of our varied enterprise playing cards and cost merchandise to potential and present prospects to drive consciousness and consideration.

We are in search of a Product Marketing Senior Associate to assist and ship end-to-end methods for our product roadmaps and enterprise goals. This individual will change into an SME for our card merchandise and buyer segments and accomplice with groups (advertising and marketing, product, design, insights, artistic, channels, and so forth.) to affect how our merchandise present up in-market. This contains optimizing present card advertising and marketing campaigns in addition to working with enterprise and product companions on net-new options and product methods. 

This position will mean you can flex muscle mass in constructing go-to-market strategic plans, positioning and messaging, check and study agendas, launching new merchandise/options, and advertising and marketing throughout channels. Successful Senior Marketing Associates are capable of tie collectively key advertising and marketing and enterprise outcomes, work throughout a number of advertising and marketing channels, construct highly effective relationships, and storytell for enterprise influence, and most significantly, they’ve the will to alter how we “do marketing” at Capital One.

Key Responsibilities

• Develop insight-driven advertising and marketing methods inclusive of positioning, GTM technique suggestions, testing alternatives and clear timelines. 

• Partner with the Insights crew to deeply perceive the audience, validate product positioning and messaging, and act because the voice of the shopper to the group at giant.

• Manage artistic improvement (with inside artistic groups or company companions) to make sure advertising and marketing is on-brand, top quality, aligned to our strategic intent and delivered on schedule.

• Assess efficiency outcomes of promoting campaigns and switch insights into actionable advertising and marketing plans

• Understand how rivals are evolving their product and messaging methods, and construct methods that place us for achievement available in the market. 

• Contribute to articulating the longer term state of how we would like advertising and marketing to work at Capital One, notably driving how our advertising and marketing technique evolves. 

• Proactively identifies alternatives for expansions, optimizations and enhancements primarily based on business tendencies and advertising and marketing greatest practices 

• Understand and outline the intersection of promoting technique & advertising and marketing know-how 

• Collaborate with channel & digital groups to ship campaigns into market

• Collaborate with a number of accomplice groups and navigate/negotiate by way of a fancy group

• Analyze buyer conduct knowledge to determine alternatives and optimum segments to optimize advertising and marketing assessments and methods

Here’s what you’ll must be profitable:

• High stage of initiative and possession, capability to coordinate efforts throughout various practical teams

• Ability to self-direct and seamlessly swap between strategic and tactical initiatives frequently

• Succinct, centered written and verbal communication expertise

• Customer-obsessed: Loves diving deep into knowledge to know buyer conduct and motivations. 

• Marketing analytics practitioner & drawback solver: Uses knowledge and storytelling to affect selections and ship actionable suggestions that remedy present buyer engagement & product advertising and marketing alternatives. 

• Collaboration & Influence:  capability to productively accomplice with all kinds of groups throughout the group to advance our objectives and join advertising and marketing actions to the underlying enterprise technique

• Results oriented: Focuses on driving influence in each the brief and long run, and is ready to drive and execute an agenda end-to-end from conception by way of to in-market supply inside an unsure and fluid setting.

• Team participant: Helps us obtain greater than the sum of our components by collaborating successfully with others and inspiring an inclusive tradition with various teammates

• Creative pondering & curiosity: Able to suppose outdoors the field for artistic improvement and advertising and marketing technique. Asking questions and pushing to suppose past how we function right this moment.

Basic Qualifications:

Preferred Qualifications:

• Masters Degree in Marketing, Business, or Communications

• 4+ years of expertise in advertising and marketing or advertising and marketing technique expertise

At this time, Capital One is not going to sponsor a brand new applicant for employment authorization for this place.

The minimal and most full-time annual salaries for this position are listed under, by location. Please notice that this wage data is solely for candidates employed to carry out work inside certainly one of these areas, and refers back to the quantity Capital One is keen to pay on the time of this posting. Salaries for part-time roles might be prorated primarily based upon the agreed upon variety of hours to be frequently labored.

McLean, VA: $96,500 – $110,100 for Sr. Associate, MarketingRichmond, VA: $87,700 – $100,100 for Sr. Associate, Marketing

Candidates employed to work in different areas might be topic to the pay vary related to that location, and the precise annualized wage quantity provided to any candidate on the time of rent might be mirrored solely within the candidate’s supply letter.

This position can also be eligible to earn efficiency primarily based incentive compensation, which can embrace money bonus(es) and/or long run incentives (LTI). Incentives might be discretionary or non discretionary relying on the plan.

Capital One provides a complete, aggressive, and inclusive set of well being, monetary and different advantages that assist your complete well-being. Learn extra on theCapital One Careers web site. Eligibility varies primarily based on full or part-time standing, exempt or non-exempt standing, and administration stage.

This position is anticipated to simply accept purposes for at least 5 enterprise days.No businesses please. Capital One is an equal alternative employer (EOE, together with incapacity/vet) dedicated to non-discrimination in compliance with relevant federal, state, and native legal guidelines. Capital One promotes a drug-free office. Capital One will contemplate for employment certified candidates with a prison historical past in a fashion in line with the necessities of relevant legal guidelines concerning prison background inquiries, together with, to the extent relevant, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and different relevant federal, state, and native legal guidelines and laws concerning prison background inquiries.

If you’ve visited our web site searching for data on employment alternatives or to use for a place, and also you require an lodging, please contact Capital One Recruiting at 1-800-304-9102 or through e-mail at [email protected]. All data you present might be saved confidential and might be used solely to the extent required to offer wanted affordable lodging.

For technical assist or questions on Capital One’s recruiting course of, please ship an e-mail to [email protected]

Capital One doesn’t present, endorse nor assure and isn’t responsible for third-party merchandise, companies, academic instruments or different data out there by way of this website.

Capital One Financial is made up of a number of completely different entities. Please notice that any place posted in Canada is for Capital One Canada, any place posted within the United Kingdom is for Capital One Europe and any place posted within the Philippines is for Capital One Philippines Service Corp. (COPSSC).