“Picturesque Zhejiang” Promotion Occasion, Themed “Travel East: Experience the Best,” Opens a New Chapter in Zhejiang-Australia Tourism Cooperation

SYDNEY, April 21, 2026 /PRNewswire/ — As 2026 marks the beginning of the second decade of the China-Australia Comprehensive Strategic Partnership, exchanges and collaboration throughout sectors proceed to increase. On the afternoon of April 17, the “Travel East: Experience the Best” Zhejiang Culture and Tourism Promotion was held in Sydney. Hosted by the Zhejiang Provincial Department of Culture, Radio, Television and Tourism and supported by the Consulate-General of China in Sydney, the occasion introduced collectively over 100 representatives from the cultural and tourism industries of each nations.

According to official knowledge, 1.04 million Chinese vacationers visited Australia in 2025, a 17 per cent improve from the earlier 12 months. Zhejiang and Australia stay key tourism markets for one another, with sturdy potential for additional cooperation. An Australian consultant highlighted the complementary strengths of the 2 areas, noting that China’s visa-free coverage for Australian vacationers—prolonged by means of December 31, 2026, permitting stays of as much as 30 days—is predicted to additional increase journey from Australia to Zhejiang.

The occasion featured an “A to Z” showcase of Zhejiang’s cultural and tourism choices, together with UNESCO World Heritage websites, iconic cultural landmarks, and developments within the digital financial system. The exhibition will proceed on the China Cultural Centre in Sydney. A themed presentation titled “G’Day Zhejiang” was introduced in three segments, providing an immersive have a look at the province’s scenic landscapes, wealthy cultural heritage, and rising innovation sector.

Three Australia-focused journey routes—centred on wellness, historic cities, and expertise—have been unveiled on-site and acquired sturdy curiosity from journey operators. Round-trip air tickets between Zhejiang and Australia, together with vouchers for premium homestays and resorts in Zhejiang, have been additionally awarded by means of a reside draw, including to the colourful environment.

The occasion helped strengthen cultural and tourism connections between Zhejiang and Australia, fostering new alternatives for collaboration and supporting progress in inbound tourism to Zhejiang. 

SOURCE Zhejiang Provincial Department of Culture, Radio, Television and Tourism