Law Roach Heading to Cannes as Magnum’s “Taste Architect”

Law Roach is heading to the Cannes Film Festival.

The “image architect” is lending his skills to ice cream model Magnum, which has appointed him the primary ever “Taste Architect.” In the position, Roach will act as inventive director of the model’s Cannes activation — at all times a high-profile cease on the Croisette with a customized beachfront membership the place Magnum hosts occasions and events — along with overseeing the design and curation of an inaugural runway presentation “in celebration of the House of Magnum.”

It will all happen at Palais Stéphanie on the Croisette from May 13-22, throughout which House of Magnum can be open day by day culminating in an annual VIP occasion with a roster of expertise. As a part of the Magnum second amid the pageant, the model is launching a world competitors in collaboration with TikTok that invitations rising stylists and “pleasure seekers” to point out “What I’d Wear in Cannes.”

Per Magnum, members can be tasked with styling themselves “through the lens of their favorite Magnum flavor” and share their look on TikTok by tagging @Magnum and utilizing #MagnumCannes. A winner can be chosen and invited (with a plus-one) to hitch Magnum and Law in Cannes by sitting within the entrance row on the style occasion and dancing their manner right into a VIP afterparty.

“Magnum is a brand that understands intention,” stated Roach, greatest identified for styling Zendaya amongst different A-listers, comparable to Ariana Grande and Celine Dion. “For me, taste is about being deliberate. It is about knowing who you are, what you stand for and expressing that without compromise. Magnum embodies those values and Cannes is the perfect venue to show that off.”

Added Göze Iscan, world vp at Magnum: “Law Roach is one of the most influential creative voices in fashion today. His ability to shape culture through design and storytelling makes him the perfect partner to help bring the House of Magnum vision to life on a global stage like Cannes.”

During the pageant, Magnum will debut a brand new signature vary that includes pistachio and peach taste profiles impressed by up to date patisseries. Per Magnum, the choices had been “designed with couture-level attention to detail,” producing Magnum La Pistache and Magnum La Pêche.