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TALLADEGA, Ala. (AP) — Steve O’Donnell desires to convey some enjoyable again to NASCAR, which he calls a “badass American…
TALLADEGA, Ala. (AP) — Steve O’Donnell desires to convey some enjoyable again to NASCAR, which he calls a “badass American sport.”
O’Donnell was launched because the sanctioning physique’s chief govt officer at Talladega Superspeedway on Saturday and vowed to “make some moves” that may return the storied racing sequence to its roots.
“We lost that in recent years,” O’Donnell mentioned.
Majority proprietor Jim France stepped down as CEO however will stay NASCAR’s chairman, and his majority possession stake is not going to change.
O’Donnell will turn into the primary individual exterior the France household to carry the CEO title.
Bill France Sr. based the racing sequence in 1948 and at all times had a member of the family within the prime position. Ben Kennedy, France’s great-nephew and the son of NASCAR govt Lesa Kennedy France, was promoted to chief working officer.
“They’re going to take this thing even further,” Jim France mentioned.
Jim France had been chairman and CEO of NASCAR because the 2019 resignation of his nephew, Brian.
It marks the second promotion in practically a 12 months for O’Donnell, who has spent 30-plus years guiding NASCAR’s advertising and marketing and later competitors departments. He was named president in March 2025.
France took a hardline stance in negotiations for the 2025 revenue-sharing settlement, triggering an antitrust lawsuit by Michael Jordan’s 23XI Racing and Front Row Motorsports. The sides reached a settlement in December that granted NASCAR groups the everlasting charters that they had sought.
France struggled to recollect a number of matters throughout a shaky first day of testimony and wanted a number of questions repeated.
NASCAR Commissioner Steve Phelps resigned earlier this 12 months after inflammatory texts he despatched throughout contentious revenue-sharing negotiations have been revealed throughout the trial.
O’Donnell escaped unscathed and now will get tasked with NASCAR’s subsequent part, which he steered was to verify everybody is aware of it’s a “badass American sport.” He vowed to unite the business, hear to each stakeholder — together with followers — and handle issues with urgency.
“It’s what we have to do each and every day,” O’Donnell mentioned. “We’ve got to showcase that.”
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