Rove | Journey the World for Free | David Feldman

I’m excited to share that I’ve joined Rove as Head of Loyalty.

For those that know me, you’ll know I’ve spent loads of time considering, writing and talking about the place journey loyalty is heading – not simply how applications are structured (and commercially viable), however how currencies are constructed, distributed, valued and made helpful in on a regular basis life.

For most customers, journey rewards have at all times been compelling, however too typically they’ve additionally been too slender, too sophisticated, or too depending on the fitting bank card, the fitting airline, or the fitting journey sample.

That is what makes this chance so fascinating.

Rove is constructing round a easy however highly effective concept: journey rewards ought to be simpler to entry, simpler to earn, and extra helpful to extra folks.

My focus shall be on serving to develop the partnerships, advantages, and on a regular basis alternatives that may open up extra worth for members – not simply frequent flyers, however anybody who desires their on a regular basis spend to maneuver them nearer to their subsequent journey.

For me, this sits proper on the intersection of the work I’ve spent years doing in loyalty: constructing invaluable currencies, creating stronger companion ecosystems, and ensuring the economics work for purchasers, manufacturers, and program operators.

I’m trying ahead to working with Max Morganroth, Arhan Chhabra, Carissa Rawson, and the remainder of the Rove Team, our companions, and lots of acquainted faces throughout the loyalty and journey industries as we assist form what comes subsequent.

More to return…

In the meantime – try rove.com and be a part of up if you have not but!