Asia and MENA video games market income predicted to develop 16.5% to over $103bn by 2030

The Asia and MENA areas generated $88.9 billion in gaming income in 2025, with income projected to succeed in $103.6 billion by 2028, Niko Partners experiences.

The knowledge covers 13 markets: China, India, East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam), and MENA (Egypt, Saudi Arabia, United Arab Emirates).

Niko Partners’ annual Asia and MENA Market Model report surveyed over 11,000 gamers throughout these areas in March 2026.

India surpassed 500 million gamers in 2025 and is predicted to exceed $1.8 billion in income by 2030. Player spending is projected to develop at a five-year compound annual progress charge (CAGR) of 11.2%.

Thailand, the Philippines, and Indonesia are projected to be the fastest-growing markets in Southeast Asia. Thailand is predicted to succeed in $2 billion in participant spending by 2027, whereas Indonesia is on observe to surpass $1.5 billion by 2030.

Niko Partners described China, Japan, and Korea because the Asia and MENA areas’ “most mature markets,” accounting for $91.7 billion in participant spending, or 88.6% of whole income throughout the 13 tracked international locations.

For the MENA-3 (Egypt, Saudi Arabia, and United Arab Emirates), participant spending is forecast to succeed in $3 billion in 2030, with annual common income per consumer (ARPU) anticipated to extend by $10 over the following 5 years.

“While global economic and geopolitical environments are challenging and compound the difficulties felt in the North American and European video games markets, the bright spot seems to be the current and future path for gaming and game development across Asia and MENA,” stated Niko Partners CEO Lisa Hanson.

“These areas proceed to profit from increasing participant bases and multi-dimensional progress in recreation growth and participant spending, notably when world builders and publishers localise video games, advertising, and funds in response to native demand.

“Paying attention to the nuances of all markets will help the industry grow both in development and sales.”