The Experiential Edge: Accor’s Strategy to Luxury & Lifestyle Growth

These 4 levers usually are not standalone initiatives – they kind a complete, revenue-generating ecosystem that ensures each sq. meter performs optimally. Powered by Accor’s unmatched Luxury & Lifestyle portfolio – manufacturers constructed round distinctive identities, atmospheres, curated experiences, and communities slightly than merely lodging – house owners acquire entry to ideas that go well with any location, buyer profile or asset technique.

Behind the manufacturers is Accor’s business energy. The loyalty program and reserving platform ALL Accor drives visibility, repeat engagement, and cross-market site visitors, and connects visitors to money-can’t-buy experiences – from Roland Garros to VIP live performance entry – whereas the Group’s world footprint delivers prompt entry to supply markets all around the world.

Accor’s ambition extends past the resort keep as we increase our experience throughout a number of codecs and touchpoints. As our Orient Express model launches a crusing yacht, revives its legendary prepare voyage, and even enters museums as a showcase of artwork and journey, the Group pushes the boundaries of how far experiential hospitality can efficiently attain.

Sustainable growth underpins all of it. With over 57% of the Group’s motels eco-certified, together with over 75% of our Luxury & Lifestyle properties, we constantly strengthen our requirements to future-proof our properties and help house owners with technical experience to cut back environmental affect and improve constructing efficiency. This shouldn’t be solely a matter of compliance: sustainable renovation can improve an asset’s market worth by 10% to fifteen%.

Unforgettable Accor moments like sleeping beneath the celebs at Our Habitas within the Atacama Desert in Chile or exploring Tuscany aboard the Orient Express La Dolce Vita embody the shift from lodging to expertise – the defining alternative of this period in hospitality. Accor has the manufacturers, the ecosystem, and the imaginative and prescient to speed up our momentum in translating that chance into worthwhile, scalable growth.