Adobe and Disney Imagineering Collaborate to Carry Firefly Foundry to the Theme Park Design Toolkit

SAN JOSE, CA — June 16, 2026 — Adobe (Nasdaq: ADBE) — the worldwide know-how chief that unleashes creativity, productiveness and buyer experiences via progressive instruments and platforms — at the moment introduced a collaboration with Walt Disney Imagineering Research & Development to speed up the design and pre-production visualization pipeline for Disney Parks and Experiences with the most recent AI improvements. This might be delivered via Adobe Firefly Foundry, which allows companies to work instantly with Adobe and create tailor-made generative AI fashions which are distinctive to their model. With over 70 years of legendary artistry, Disney Imagineers have at all times pushed the boundaries of know-how in service of the story. Customized on current Imagineering property, these proprietary fashions are deeply tuned and may be constructed on prime of commercially accountable Adobe Firefly fashions to supercharge Imagineering creativity and world-building.

“Storytelling is in Disney’s DNA. Empowering creators with the latest AI innovations is in ours,” stated Hannah Elsakr, vp, GenAI New Business Ventures at Adobe. “As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality.”

“At Imagineering, we’ve always believed technology and human creativity can work together responsibly,” said Kyle Laughlin, SVP of R&D, Technology and Engineering at Walt Disney Imagineering. “Our work with Adobe lets us bring Disney stories and characters to life in our Parks faster, and with the emotional quality our guests expect.”

For a model like Disney, each character, each coloration and each artistic determination carry the load of a century of storytelling. Models educated on scraped web information provide no ensures round IP constancy, model consistency or the provenance of what they produce. Adobe Firefly Foundry is basically totally different: a customized mannequin constructed on Imagineering’s personal design catalog, responsibly developed on licensed and proprietary property from a few of the world’s most recognizable and revered franchises, and deeply tuned to grasp the exact visible language of every one. Imagineers will quickly leverage Adobe Firefly Foundry fashions to generate high-fidelity outputs throughout each medium, instantly throughout the Adobe instruments and workflows they already use.

For a long time, Adobe has stood on the coronary heart of creativity within the media and leisure trade, with know-how improvements which have earned a number of Academy Awards for scientific and technical achievement. Now with Adobe Firefly Foundry, Imagineers will quickly prepared the ground on customized, responsibly constructed AI that shortens the journey from thought to theme park magic via these preliminary workflows: