Samsung Expands Way of life TV Vary with 98-inch The Frame Art TV and New Portable Movingstyle – Samsung Newsroom Australia

Samsung evolves residence leisure experiences by increasing its vary of customisable TVs that add versatility to swimsuit Australian existence.

Samsung’s new 27-inch Movingstyle Portable Smart Touch Screen arrives in Australia. Image simulated for illustrative functions.

Samsung Australia has immediately introduced the growth of its life-style AV portfolio, with its standard The Frame TV now available in an ultra-large 98-inch display screen dimension, and the new 27-inch Movingstyle Portable Smart Touch Screen rolling out throughout Australia. The newest additions to Samsung’s 2026 AV lineup provide subsequent era residence leisure units that mix dependable image high quality with versatile performance, and customisable designs.

These new TV additions from Samsung arrive as insights reveal Australians are driving demand for lifestyle-first show applied sciences. According to Samsung insights, Australians have extra The Frame Art TVs of their properties per-capita than every other market on the earth whereas additionally shopping for extra 75-inch TVs than every other nation within the southern hemisphere[1]. With 63% of Australians claiming they need the know-how of their residence to swimsuit their private type[2], The Frame 98-inch and 27-inch Movingstyle mirror a rising urge for food for screens that ship each immersive viewing experiences and seamless integration in fashionable dwelling areas.

“The TV has long been the heart of the Australian home. Samsung has spent decades reimagining what a TV looks like and how it adapts to individual circumstances to offer Australians solutions that thrive in various living spaces,” stated Simon Howe, Director of Audio Visual, Samsung Australia.

“Throughout this time, Australians have told us that they love big screens that their friends and family can gather around to share special moments. They enjoy access to world-class art that complements their tastes and elevates home decor. Further, Australians see value in screens that can support the whole family with their work, learning, and entertainment needs. With the 98-inch The Frame and Movingstyle, we’re delivering on these preferences, providing a new ultra-large Art TV option and a portable touchscreen TV that can follow your family around the house so you can live, work and play your way.”

Pictured: Samsung’s 98-inch The Frame. Image simulated for illustrative functions. Cables not proven.

Museum-level presence. Now in 98 Inches

The new 98-inch The Frame 4K QLED TV is the biggest devoted Art TV canvas Samsung has ever dropped at Australia, becoming a member of the lately launched The Frame lineup comprising 43-inch to 85-inch choices.

Designed to mix seamlessly into modern Australian properties, the 98-inch The Frame sports activities a glossy, fashionable design with a width measuring 30.9mm. It additionally comes with a brand new Amber Brown bezel and Slim Fit Wall Mount included in-box for a near-flush mounted end.

With entry to Samsung Art Store’s curated assortment of over 5,000 world well-known artworks[3], the 98-inch The Frame delivers unimaginable image high quality and lifelike color with PANTONE Validated® certification[4]. Art Streams permits non-subscription homeowners to find new items by through a recurrently up to date assortment of paintings curated from main artists and establishments[5].  Coated in Samsung’s most superior Glare-Free know-how[6], The Frame is designed to scale back reflections even in brilliant indoor lighting to assist guarantee artwork and TV content material is delivered with readability and fantastically true to life.

True to The Frame collection, this 98-inch mannequin encompasses a Brightness Sensor[7] that auto-adjusts the display screen’s brightness and color tone to retain the paintings’s unique look in addition to a movement sensor[8] that mechanically activates to show paintings when somebody enters the room. To assist customise to particular person tastes, 98-inch The Frame gives 5 mat layouts and 16 colors to assist make artwork look extra lifelike – together with private images and household portraits uploaded through a suitable Samsung smartphone or USB drive[9].

The new 27-inch Movingstyle Portable Smart Touch Screen. Image simulated for illustrative functions. Cables not proven.

Innovative interplay for a special residence leisure expertise

The new 27-inch Movingstyle Portable Smart Touch Screen arrives to disrupt the traditional idea of shows as stationary units by providing Australians a multifunctional life-style companion that may transfer across the residence with the household.

The Movingstyle encompasses a rollable ground stand with hidden wheels[10], permitting its absolutely moveable 27” QHD touchscreen to maneuver from totally different areas at residence. Australians also can change between panorama and portrait modes with totally different viewing angles, having fun with their favorite content material and interacting with the display screen with higher flexibility[11].

The Movingstyle comes with an modern deal with design that permits Australians to easily detatch the show from its stand and carry it. The deal with additionally serves as a show stand, permitting placement on totally different surfaces with out extra equipment. Further, The Movingstyle encompasses a built-in rechargeable battery, offering the liberty for households to observe, work and work together with much less limitations[12].

The Movingstyle is provided with Wi-Fi help, Dolby Atmos, HDR10+ Adaptive, and Motion Xcelerator 120Hz, delivering crisp visuals, immersive audio, and ultra-smooth gaming experiences[13]. The built-in contactdisplay screen helps 5 factors management concurrently, permitting seamless faucets, swipes and scrolls[14]. With Bixby voice management, and gesture instructions enabled by a Galaxy Watch, Australians can benefit from the hand-free expertise, additional integrating multi gadget connectivity for {smooth}, fast, and intuitive interactions[15]. The Movingstyle additionally options Q-Symphony, enabling it to be paired with as much as 5 sound units together with suitable Samsung Q and S-Series soundbars or Music Studio wi-fi audio system[16].

The Movingstyle is designed to make household time extra pleasurable and can be utilized as a “mobile digital drawing board” for youngsters by Sketch Now[17]. This function permits dad and mom to write down and draw alongside their kids for household exchanges of inventive concepts. It additionally serves as an digital music stand or a house karaoke gadget for youngsters to unleash their musical skills; or just place it on the ground, espresso desk or mattress to learn e-books in a comfy approach. The Movingstyle additionally options Art Store and Generative Wallpaper, enabling households to discover or create digital artwork at their leisure[18].

To help productiveness duties, The Movingstyle could be related to a suitable Galaxy cell gadget through telephone mirroring, USB-C, and HDMI. Content saved on a suitable Galaxy cell gadget can also be doable through Storage Share, enabling Australians to arrange their very own workspaces anyplace at residence, from the bedside to the kitchen to the barbeque space[19].

Vision AI Companion options can be found on the Movingstyle and 98-inch The Frame. Image simulated for illustrative functions.

Personalised sensible expertise persevering with Samsung’s AI empowerment dedication

Samsung’s dedication to reinforce life experiences by AI is mirrored within the personalised design of the 98-inch The Frame and The Movingstyle. Through Now Brief, Australians can examine their day by day schedules and numerous data on the gadget’s giant display screen, together with customisable widgets for Weather, Memo, Music, Tips, and extra[20].

Both The Movingstyle and 98-inch The Frame function Vision AI Companion and are powered by One UI Tizen, which permits every family member to create particular person profiles and obtain curated content material suggestions that caters to everybody’s distinctive preferences.[21] The Frame and The Movingstyle are additionally secured by Samsung Knox[22], and help as much as seven years of OS updates[23], permitting Australians to buy with confidence.

Availability

The new 98-inch The Frame and The Movingstyle are actually obtainable nationwide through Samsung’s on-line retailer and main retailers[24].

The new 98-inch The Frame has an RRP of $6,999.00. The Movingstyle has an RRP of $1,999.00

For extra data on Samsung’s AV lineup and to entry launch gives, please go to www.samsung.com/au.

[1] Samsung Australia inner information.

[2] Pureprofile Research, commissioned by Samsung, April 2026. N=1,020. (63%)

[3] Stream complimentary curated artwork or extra artworks obtainable through subscription. Internet connection required.

[4] The LS03HE meets the necessities of PANTONE® Validated: Certificate dated 20/02/2026. Picture high quality could fluctuate relying on high quality and determination of supply content material and viewing circumstances.

[5]  Offering 30 complimentary refreshed artworks month-to-month by Art Store Streams.

[6] The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[7] Brightness sensor efficiency could fluctuate relying on the ambient brightness stage. Brightness sensor could not function effectively in an surroundings over 1000 lux.

[8] Motion sensor will get activated after turning it on the setting and solely operates in Art Mode. Motion sensor efficiency could fluctuate relying on the sunshine situation.

[9]  Requires SmartIssues app obtain and set up to add private photographs to The Frame through suitable Samsung cell gadget. SmartIssues app Android 9.0 or increased. Requires a Wi-Fi, Bluetooth or different wi-fi community connection and login to Samsung account.

[10] Not designed for outside use. The Movingstyle just isn’t water or mud resistant.

[11] The Movingstyle just isn’t water or mud resistant. Viewing expertise could fluctuate relying on numerous components together with content material kind, format and surroundings.

[12] Duration and viewing expertise could fluctuate relying on numerous components together with content material kind, format and surroundings.

[13] Viewing expertise could fluctuate relying on numerous components together with content material kind, format and surroundings. Refresh price and response time could fluctuate primarily based on the efficiency of the enter supply. Refresh price will lower to 60Hz when the gadget is in energy saving mode.

[14] Touch Interaction help could fluctuate by app. Some apps could not help Touch Interaction. Some features could also be restricted when utilizing Touch Interaction. Performance could decelerate when greater than 5 simultaneous contact inputs are made. Touch expertise could differ from the cell gadget expertise. Touch performance for display screen sharing is supported solely on Samsung Galaxy units.

[15] Universal Gesture helps Galaxy Watch 4 and better / Wear OS 5 and better.  Not all accents, dialects and expressions recognised.

[16] Check for Q-Symphony compatibility on soundbar product specs. Soundbar offered individually.

[17] This product doesn’t help a devoted stylus. Only single finger enter is recognised for drawing. Accuracy of outcomes not assured. Sketch Now could be accessed inside Daily+. Requires a Samsung Account login.

[18] TV have to be related to an influence supply to make use of these options. Stream complimentary curated artwork or extra artworks obtainable through subscription. Internet connection required. Offering 30 refreshed artworks month-to-month by Art Store Streams.

[19] Touch expertise could differ from the cell gadget expertise. Some features could also be restricted when utilizing Touch Interaction. Performance could decelerate when greater than 5 simultaneous contact inputs are made. Each gadget have to be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in chosen Galaxy telephones/tablets launched in 2023 or later with One UI 7.0 and above. Mobile connectivity requires Samsung Account, SmartIssues app, web connection, and a suitable smartphone. Touch performance for display screen sharing is supported solely on suitable Samsung Galaxy units.

[20] TV have to be related to an influence supply to make use of this function. Support widgets fluctuate by area. Not all languages, accents, dialects and expressions are recognised.

[21] Internet connection and Samsung Account required. Data and subscription prices could apply. Apps and UI could also be topic to vary with out discover. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required earlier than use.

[22] Personal information contains immediately enter PIN-codes and passwords, and IoT gadget data shared by the SmartIssues app. The newest software program is required.

[23] Based on mannequin yr; requires web connection and doesn’t cowl hardware-related efficiency, options, or sturdiness. Samsung Account required for network-based sensible companies, together with streaming apps and different sensible options. Computer, cell or different gadget could also be essential to create/log in to Samsung Account (free to obtain and create). Without Account log in, solely exterior gadget connections (e.g., through HDMI) obtainable. Tizen OS upgrades can be offered for 7 years, ranging from launch yr 2025.

[24] The Movingstyle is at the moment obtainable to Harvey Norman and JB Hi-Fi.