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The Arena Group (AREN ) – Get The Arena Group Holdings Inc. Report named Miles Stiverson as senior vp and common supervisor of Lifestyle to supervise operations, technique and progress for the corporate’s Lifestyle manufacturers, anchored by Parade.com.
The Arena Group plans to increase its portfolio of leisure, house, well being and wellness manufacturers, collectively generally known as the Parade Lifestyle Group, with high-growth initiatives deliberate for 2022 and following fast income and gross revenue progress, validating its proprietary playbook and expertise, in response to an organization assertion .
Stiverson will construct out Parade.com’s leisure, wellness, meals, journey and different verticals within the newly created function, whereas managing partnerships, product and web site launches, and new acquisitions for the Lifestyle vertical. Parade Lifestyle Group reached 33.6 million distinctive guests in May 2022, with Parade.com accounting for 13.6 million guests and averaging 14 million guests within the final six months, in response to Comscore.
Stiverson brings greater than 16 years of expertise as common supervisor with revered manufacturers like People.com and the Travel vertical at DotDash Meredith and as digital director for Travel + Leisure and Allure.com. In 5 years with Travel + Leisure, he led the enlargement of the publication’s digital viewers by 289%. Throughout his profession, Stiverson has pushed various digital income streams, from editorial and social sponsorships to a strong eCommerce enterprise.
“Miles is an accomplished innovator, operator and strategic thinker who brings a highly relevant background in lifestyle and entertainment to our newest Arena,” mentioned Rob Barrett, President of Media for The Arena Group.
The Arena Group, which publishes Sports Illustrated and owns TheRoad, in April closed on the acquisition of AMG/Parade, which publishes Parade journal and different titles.
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